The A Word - Ep 17 - What can AI offer for challenger brands?
Episode 17, May 29, 01:37 PM
The episode centers around challenger brands and how Calum's work with AdSapiens exceeded their expectations on their latest digital advertising campaign. AI is the hot topic but for a challenger brand trying to bust through theirs a lot more work that goes into building a successful brand going up against industry titans.
Today’s guest, Calum Hutchison, is the co-founder and CEO of Leaf, a laundry detergent brand that is changing the way we think about washing clothes with sustainability and convenience in mind.