How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

Inspired by a Google Deepmind study claiming AI performs better when you ask it to take a breather, Matt Miller and Tommy Yong of Courage Advertising pitched a campaign to KitKat combining this fact and their famous “have a break/gimme a break” slogan. Matt and Tommy join Camden on today’s episode to discuss how they discovered this AI insight and the creative process behind this campaign, including getting vetted by legal.

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