When and Why Does Shock Value Work In Advertising?

Episode 12,   Mar 20, 12:00 PM

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Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising.

Listen to our episode with Winslow Dennis!

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