Host City 2022 Panel 11: Justifying the impact and benefit of events

What kind of impacts and benefits do events bring and are we demonstrating them all? Why are social benefits becoming more important to prove? How can events help governments to achieve multiple policy goals?
Speakers: 
Toni Jorba, Head of Event Operations, World Athletics
Perttu Pesä, Director, Major Events, City of Tampere
Jack Nixon, Strategy Director, Nielsen Sports
Moderator: Iain Edmondson, Founder, Legacy Delivery and Honorary Member, IAEH