City branding through event hosting
Season 1, Episode 18, Dec 13, 2018, 04:43 PM
- The art of being yourself to attract visitors
- Case studies of how destinations have used events to create a destination brand
- What can cities learn from other sectors about building a marketable brand?
- Placemaking: how to integrate the design and management of public spaces into major event strategy
Speakers:
- Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1
- Georgina Warren, Head of City Events and Experience, London & Partners
- Susan Sawbridge, Manager, New Zealand Major Events
- Andrew Dixon, Director, Culture, Creativity, Place
- Moderator: James Paterson, Principal, MI Associates