Host City 2022 Panel 5: Unlocking the power of technology to deliver events to fans

Events are generating ever more sophisticated data about their audiences, but how can they capitalise on this knowledge? How do we convert data to growth? And how should we give fans access to content? What opportunities and challenges do digital twins, the metaverse, VR and AR present for major events and host cities? 
Yiannis Exarchos, CEO, Olympic Broadcasting Services and Executive Director, Olympic Channel Services
John Tweardy, Managing Partner - Olympic, Paralympic & Major Events Practice, Deloitte
Catherine Chapman, Senior Programme Manager, Wiz-Team
Jack McGill, CEO, QTV
Moderator: Martin Fitchie, Director, Motion Technology Services