The Marriage of Revenue Management and Marketing

Mar 18, 2022, 01:23 PM

Welcome to another Expert Insights discussion. Today we are joined by:

🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue

NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub

In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise 😉

They look specifically at:

  • Target Segments and understanding competition per segment
  • Packages
  • OTA Strategy
  • Package Parity
  • Understanding demand that exists in the market
  • Revenue and Marketing Swapping Roles
Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/KvlGXpAOkqA

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We’re always interested to hear from you and happy to follow up with our guests on any questions.
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