Value of Unified Decision Data for Revenue and Digital Marketing

Mar 28, 2022, 03:00 PM

Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Erik Munoz – Chief Commercial Officer at Lybra

NB: Lybra are one of our Expert Partners

Following our recent video conversation with Stephanie of Cogwheel Marketing and Connor at Topline about The Marriage of Revenue and Marketing we continue a similar theme with Erik, exploring the value of unified decision data for both hotel revenue management and digital marketing teams.

We discuss a number of areas including:
  • What data is critical post pandemic (02:05)
    • Balancing historical data and forward looking data
    • Relevancy and recency of data in relation to your competitor set
  • Real time data and scenarios (13:10)
  • Value is in the combination of data (20:05)
  • Using data to personalise your offering (26:45)
  • Granular data supports budgets and ROI (31:50)
  • Final thoughts (39:00)
Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/0D9rflVgqQE

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

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