China’s Golden Goal; Building Sports and Entertainment Brands
Nov 21, 2016, 05:32 PM
How Asian economies are developing through events Introducing the new owners and creators of event content Understanding China’s strategy of building an $850bn sports sector by 2025 The rise of city branding and the growing role of event experiences
Panel: Wang Dong, Vice President, Alisports Claire Ballard, Regional Marketing Director, Feld Entertainment Erich Wolf, Managing Director, Red Bull Air Race Dr. Keith Harris, Board Member, Everton Football Club; Chairman, Keith Harris & Associates Moderator: Ben Cronin, Editor, SportBusiness International