Inside Flodesk's Rebrand with Rebecca Shostak
Episode 13, Nov 12, 08:00 AM
In this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity.
Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François Rappo, and their partnership with a branding firm to incorporate dynamic branding elements. Additionally, Rebecca provides invaluable advice for businesses considering a rebrand, emphasizing the importance of clarity, strategic partnerships, and embracing the creative journey.
Whether you're a small business owner, a designer, or simply a branding enthusiast, this episode is packed with practical insights and fascinating stories.
→ Flodesk's Website: https://flodesk.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
🔑 Key Takeaways:
Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François Rappo, and their partnership with a branding firm to incorporate dynamic branding elements. Additionally, Rebecca provides invaluable advice for businesses considering a rebrand, emphasizing the importance of clarity, strategic partnerships, and embracing the creative journey.
Whether you're a small business owner, a designer, or simply a branding enthusiast, this episode is packed with practical insights and fascinating stories.
→ Flodesk's Website: https://flodesk.com/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
🔑 Key Takeaways:
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Clarify the Reason for Rebranding
Ensure alignment with strategic goals, such as modernizing the brand or aligning it with core values.
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Strategic and Iterative Approach
Engage in continuous feedback and embrace experimentation to refine the brand vision.
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Select the Right Partner
Choose a brand designer that resonates with your desired aesthetic and expertise, and ensure a strong connection to reflect your core values effectively.