Entrepreneurship in Wealth Management: A Conversation with Som Seif

In this episode of Beyond the Bank, Andrew Auerbach welcomes Som Seif, the visionary Founder and CEO of Purpose Unlimited, for an in-depth conversation about entrepreneurship in the wealth management space. Som shares insights from his journey of founding Claymore Investments, which he sold to BlackRock Inc. in 2012, co-founding WealthSimple, and his current role at Purpose Unlimited.
With a background in investment banking at RBC Capital Markets and a degree in engineering from the University of Toronto, Som has consistently demonstrated a commitment to innovation, customer-centricity, and creating lasting impact in the financial sector. He also serves as Co-Chair of the University of Toronto’s Defy Gravity Campaign and is active on the AGO Foundation and Next Canada boards.
Som and Andrew explore the entrepreneurial mindset in the wealth management industry, how Som has built multi-billion-dollar platforms by listening to customer needs, and his passion for creating solutions that put customers first. They also discuss the evolution of advice in the financial industry and Som’s belief that the future belongs to those who focus on delivering value through personalized, outcome-oriented approaches.
Tune in to hear how Som Seif has reshaped the wealth management industry and what lessons he believes can guide future entrepreneurs in this space.