Breaking Down Why Agencies are Successful and Not, with the legendary Mike Palma

Season 5, Episode 8,   Sep 17, 09:32 PM

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Why Agencies are Successful and Not, features the legendary Mike Palma, Founder & Owner of The Palma Group, and Author of "Walk with a Humble Swagger: Lessons from the Recruiting Trail in Basketball and Advertising".  While there are definitely takeaways for all, it's a CAN'T MISS episode for Brand Marketers/CMOs and Agency junkies. 

Mike and The Palma Group are known for helping Brand Marketers find better creative resources and helping Agencies by managing their search process. Mike’s arguably the most prolific recruiter in advertising history. He's also a master of helping creative agencies grow by recruiting top talent and new business prospects.  I'd be remiss if I didn't share that he's a standout #LeadershipAthlete. 

Tune-in to this episode for first and early access to breaking business news and for a heavy dose of Mike's wisdom and wit:
  • Announcing the official partnership between changeforce and The Palma Group that takes the great work that Mike’s done for years with changeforce Founder, George Swisher, to the next level in a major way. The united force is leveraging the biggest value propositions of both companies and veteran consultants such as Mike Palma, Ryan Farinella, George Swisher, Joe Snowden, Bob Wiesner,Bob Gower, and Shauna Griffiths.   
  • Early access to the soon-to-release Business Development Diagnostic Workshop, featuring Mike Palma, Bob Wiesner, and Shauna Griffiths.  
  • What’s going on in the industry with Agencies   
    • Pain points in attracting talent
    • Pain points in getting meetings 
  • How basketball ties into it all. 
    • The book's connection: How grit, humility, confidence, and a bit of humor, can help agencies and recruiters get ahead in an increasingly competitive space.
    • The #LeadershipAthlete mindset connection: Competing to be your best every day 
  • What CMOs and agencies can do better. 
    • What CMOs need to take from this episode
    • What Agencies need to take from this episode
Mike and I appreciate you tuning in and look forward to hearing from you be it with feedback, for more details on The Palma Group x changeforce partnership, or to get on the wait list for the Business Development Diagnostic Workshop. 

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