The Client-Driven Approach to Rebranding: Keila Hill Trawick's Experience
Episode 5, Sep 17, 07:00 AM
Today we're diving into the power of rebranding with our special guest, Keila Hill Trawick, founder of Little Fish Accounting. We explore how Keila’s rebranding journey significantly increased the quality and fit of the clients her firm now attracts.
We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information to potential clients. Keila shares valuable insights on the significance of understanding the deeper "why" behind rebranding and how it should reflect pivotal business shifts rather than just aesthetic updates.
We also discuss the emotional and psychological impacts of higher pricing and refined branding, as well as the strategic shifts that have helped Keila’s business thrive. You'll hear practical advice on aligning your brand with your business goals, developing a content strategy to educate clients, and ensuring that your brand perception resonates with your audience.
→ Keila's Website: https://www.krht.co/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information to potential clients. Keila shares valuable insights on the significance of understanding the deeper "why" behind rebranding and how it should reflect pivotal business shifts rather than just aesthetic updates.
We also discuss the emotional and psychological impacts of higher pricing and refined branding, as well as the strategic shifts that have helped Keila’s business thrive. You'll hear practical advice on aligning your brand with your business goals, developing a content strategy to educate clients, and ensuring that your brand perception resonates with your audience.
→ Keila's Website: https://www.krht.co/
→ Grab a Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz to find out
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand for help
Key Takeaways:
- Quality Over Quantity: Post-rebrand, Keila experienced fewer client inquiries but saw a significant increase in close rates. The detailed upfront information meant only the best-fit clients reached out, making discovery calls more productive and focused.
- Aligning Services and Audience: Adjusting services and pricing to better fit your target clientele can slow initial inquiries but lead to more meaningful engagements. This was a game-changer for both Keila and myself, ensuring we spoke to clients who truly valued and needed our services.
- Client Education is Crucial: By investing in comprehensive resources and clear website content, potential clients were pre-educated, leading to more effective consultations. This not only streamlined the process but also ensured that clients were ready and informed when they reached out.