Breaking Down Strategic Growth Planning | Leveraging Insights to Drive a Competitive Advantage with Dr. Heather Maxwell
Season 5, Episode 7, Sep 10, 05:43 PM
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Strategic Growth Planning - Leveraging Insights to Drive a Competitive Advantage, features my good friend, Dr. Heather Maxwell.
Heather is a revenue generator fueled by insights and strategy - AND - a First Draft Class #LeadershipAthlete. She has over 15 years' experience leading insights teams for top-tier companies like Notre Dame, General Mills, Conagra Brands, and Sazerac Company. Currently, she has a fractional EVP of Insights & Growth at iris research & strategy, and is simultaneously building her own company - NEXT 5 TEAM - a venture focused on increasing collegiate athletics' in-person attendance and driving fan engagement.
Tune in to hear about:
This episode, Breaking Down Strategic Growth Planning - Leveraging Insights to Drive a Competitive Advantage, features my good friend, Dr. Heather Maxwell.
Heather is a revenue generator fueled by insights and strategy - AND - a First Draft Class #LeadershipAthlete. She has over 15 years' experience leading insights teams for top-tier companies like Notre Dame, General Mills, Conagra Brands, and Sazerac Company. Currently, she has a fractional EVP of Insights & Growth at iris research & strategy, and is simultaneously building her own company - NEXT 5 TEAM - a venture focused on increasing collegiate athletics' in-person attendance and driving fan engagement.
Tune in to hear about:
- How insights have fueled Heather's career
- How Heather approaches Strategic Growth Planning and Leveraging Insights to Drive a Competitive Advantage
- iris research & strategy sweet spot and approach
- NEXT 5 TEAM's work with college athletic departments designed to impact in-person attendance and driving fan engagement
- The importance of consumer experiences across verticals and what Heather is seeing in the space
- Heather's red hot LinkedIn game and her approach to Leadership
- Critical takeaways in the insights and competitive advantage realm
- Critical takeaways in the leadership realm
Heather and I had so much fun recording this episode that I forgot we were actually recording at times! We'd love to hear your feedback so feel free to reach out to us in on LinkedIn.
#strategy #insights #impact #research #leaders #leadership
#strategy #insights #impact #research #leaders #leadership