Sunk Cost Fallacy: How It Impacts Your Investment Decisions

The sunk cost fallacy is a cognitive bias where individuals or businesses continue investing in a project due to past investments, despite current costs outweighing the benefits. This bias often leads to irrational decision-making, influenced by factors such as loss aversion and emotional attachment. Understanding and recognizing the sunk cost fallacy can help improve decision-making by focusing on future costs and benefits rather than irrecoverable past expenses.

 

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