Quantcast's Amit Kotecha on Google's Cookie U-Turn

Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.

Tune in as they cover:
• What this really means for the industry
• Does this change the privacy landscape?
• How brands and publishers will respond
• What's next for Google