MediaCorp's Raj Parekh on the Power of Branded Content

Jun 13, 12:00 AM

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content.

On this episode, Raj looks at:

• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world

Tickets are still available for ATS Singapore - get yours now.