Camden Bernatz (00:00:00) - Welcome to Brands and Campaigns, the stories and people behind clever marketing moves powered by EKR. I'm your host, Camden Bernatz, creative director and head of brand strategy at EKR. All right. So today we're going to talk about the KitKat AI “have AI break” ad that we talked about with Matt and Tommy. And today I'm joined by Tony Bowe who is a designer here at EKR, one of our recent interns and has been doing great stuff for us and very creative individual. So I want to have him and his thoughts on this episode and this ad. So thank you Tony for being here with us.
Tony Bowe (00:00:41) - Yeah. Thank you, Camden. I'm excited.
Camden Bernatz (00:00:42) - So first question I want to ask you is, you being you're obviously you're right now in the industry working with us, but you're also in school still with AI and how it's kind of exploded in the last, you know, I don't know how long it's been now, a year, year and a half, it's all blurred now. Is that being talked about in your education? Is it something that's being brought up as far as the creative aspect of it, like generative AI and using it for design and whatnot is that? Has academics caught up to it or is it still kind of a go figure it out type of thing?
Tony Bowe (00:01:15) - Yeah, I feel like with the rise of like ChatGPT and all this image generation stuff, like I've had professors who are really big into it and they're like, we got to learn how to use all this. Like here's all these tools and stuff you can go try and I've had some professors who are a little more wary of it and think like, it's just like a shortcut to getting creative work done. But I think one thing that's been consistent is all of them feel the need to stay up to date with it and know what's going on and then to make sure we're educated on it as well. And I've seen like a lot of killer work come out of our program at BYU with AI and stuff. But I think the biggest thing that we've seen that's been helpful is just like staying on top of trends because if you don't learn it, someone else will.
Camden Bernatz (00:01:56) - Yeah, marketing, digital marketing, especially like there's so many things that you might learn something and they can change next week. So you got to be up to speed on that. Is there any professors or anybody who's like not letting you use it for work because it doesn't want you to use it or is everyone just okay with it if you're using it for projects and stuff?
Tony Bowe (00:02:13) - I think like, for the comp stage, like when we're just coming up with ideas and concepts, most everyone's pretty cool with using it. But, they're pretty big on making sure that, like, our final work and the final stuff we create isn’t totally dependent on it. Like, you know, we use it as a tool but it's not like a crutch.
Camden Bernatz (00:02:28) - Gotcha. Yeah. Yeah, I am not in school anymore myself, obviously, but I feel like I go back and forth sometimes. I'm like, man there's things that he can't do as well as if like a human can still do and I don't want it to just be this crutch that we all use and there's nothing about human inspiration and creativity. But at the same time, like you said, there are so many opportunities I can see how it could be useful and how it's done well. And like, oh yeah, this is definitely a tool to have in the tool belt. You just got to basically if you're not creative and using AI, you're not going to be as good as someone who is creative and using AI, as long as you, if you have it as a tool and an option, something to help expand what you're already doing well, great. If you think well, I suck at this, but now AI can make me good at it it’s not going to probably be working in that way. Right? Cool. Okay. So specifically about this KitKat ad. First of all, have you ever had the Canadian KitKat?
Tony Bowe (00:03:18) - I have not. No.
Camden Bernatz (00:03:20) - Okay. Both of us got to try that.
Tony Bowe (00:03:20) - Apparently. I like KitKat though. Like American KitKats. So I'm curious to see if the Canadian ones that much better.
Camden Bernatz (00:03:26) - It's probably just biased. Those guys are full of it. Just kidding. You put maple syrup in it. Maybe. Just kidding. Okay. So, yeah, I had never heard about this before until this ad and I tested it a little bit. Have I kind of forgot about it. Having gone back to try to apply the, take a break aspect to AI tell it to take a break. But that was interesting to me is like, it's not a real person, but if you tell it to like take a break, supposedly it gives better results, it makes a difference at least. And so not diving into the science or programming reason that that might be, it was obviously very relevant of an insight for these guys to a break, taking a break, have a break as KitKat's whole thing. And so to be able to have that insight with something that was relevant to their branding with taking a break, and then the current zeitgeist, the conversation that is AI, a great pairing of those things. When you have gone about creating work, whether in your professional career or in your school, how do you usually go about like finding the insight to build around and not that there's necessarily a set guaranteed process. I'm sure it's kind of get something from wherever it can come from. But do you have a process with okay idea time? Where do you start?
Tony Bowe (00:04:43) - Yeah, I'd say, like, I don't know, for me, in my opinion, if you're trying to find a killer idea and you're trying to force it, you're not going to find a good idea. Like how it's Matt and Tommy. Right? That's their names.
Camden Bernatz (00:04:54) - Yeah.
Tony Bowe (00:04:54) - Yeah. Like they were talking about how this insight for KitKat just came from because one of their dads, like, worked in the AI field or computer science and heard this one thing. I found for me, like, I just sit down, like, get a ton of information, learn as much as I can about the brand or product, and just sort of let it marinate. And then when I'm out in the real world, usually I'll see some totally unrelated thing and that's what triggers the idea. And I'm like, oh, like, that actually makes sense. But I found that, like, trying to force an idea like, just really doesn't bring an insight like this. Like if KitKat came to them and they were like, hey, like, we need a cool young way to show that KitKat’s like modern and techie. Like, I don't know if this idea would have popped in their heads.
Camden Bernatz (00:05:32) - Yeah, that's a great point. And it's hard because creative as a department or as a skill, it's crucial but different from other departments in an ad agency or a marketing team because it is like you said, you can't force -- I shouldn't say you can force anything. You shouldn't force any of your services. Let's say you're working on like digital marketing, you can set up like through Google Ads or socially need to run a certain way you can optimize for the budget. You can select your geography, you can kind of just like do it like, you know okay, it's done. It's said it's done and you can estimate your hours based on that. An idea happens when it happens and in the way it happens and it gets developed the way it happens. And so it's hard sometimes to fit our discipline into time tracking and due dates and deadlines and stuff because it's like, well, I can't tell you when it's going to be done because I don't, it's done when it's done. And so we do it. I'm not arguing against tech tracking time or they should never have any due dates or any accountability at all but it is easier said than done. And yeah, the importance of having because -- if KitKat is like, hey, we need a new ad. There's so many you could talk about how good it tastes, the price, compare it to someone else, something seasonal and AI insight, like any different direction you could take. But identifying first an insight like, hey, did you know that if you tell AI take a break it gives better answers? And that's, oh, that's something like that's connected to our brand. Yeah. He said you can't force it. I'm just repeating your, your succinctly if you can't force it. But basically that's my yes, I agree to that. Very, very true as a general takeaway, having listened to that episode and see that ad any other insights or anything stand out to you as kind of lessons or things that were cool or interesting?
Tony Bowe (00:07:14) - I think the biggest thing to me is they had the insight and they were able to connect the KitKat with the concept of taking a break, but it's not like they needed to create some cool new product or like website or some like ridiculous thing that they're like, hey, like KitKat and AI are connected. We built this whole elaborate process where like you go on this website, it's the whole thing. I feel like sometimes in advertising, we feel the need to, like, once we have an idea, we're like, I have to do something crazy with this. Like, I have to go way out of the box. But they just made a TV spot that was pretty much just informational. Like, hey, this thing works and they just sort of connected the new concept, and honestly was I think way better than if they tried to force some new campaign or build this whole thing around it they were just able to say like, hey, there's this connection here and have a KitKat, you know what I mean? And now when people are using ChatGPT in these kind of softwares, when they take that advice, they're going to think KitKat.
Camden Bernatz (00:08:08) - Yeah, that's a good point because like, they understand the limit of the connection, right? Like KitKat is not a tech company. They honestly have nothing to do with AI other than that little take-a-break line. And so they just said, hey, little fun thing nod to what's current and relevant. Keep in mind, KitKat. But you're right, they're trying to have this whole a KitKat chatbot or something that they were going like, and again, maybe there's some idea that I haven't thought of that could still work. But like, yeah, at first glance, it's okay. Yeah. You have a very brief little connection. Take advantage of it. It's cool. Makes us think about you and move on to the next idea. Yeah. Interesting. Anything else sent out to you?
Tony Bowe (00:08:46) - I love that. They really, like, prove the point themselves. Like, in their little case study video. They weren't just like this one researcher said this, like, the fact that they went in-depth and like they were talking on that one episode, like they spent hours and hours coming through ChatGPT and testing the results themselves and going through all this data. I think that made the video like 100 times stronger, being able to watch it and see specific examples and percentages instead of them just like citing a source. I think that was one thing that a lot of people can take into account when they're working on their campaigns is like, what work can they do themselves to prove their point? Not just like, hey, like this study says this or this statistic says this, but being able to demonstrate it in your own way, I thought that was really powerful.
Camden Bernatz (00:09:28) - Honestly, the fact that they made a video, I want to talk about the video production for a minute because if you had that insight, to me, the initial like low hanging fruit way to grab that is like a simple graphic or like a social media post like a tweet or something like that to just be like, huh, interesting like here's a little connection. Because there's nothing really inherently visual, because the KitKat Bar has nothing to do with AI. The candy itself. and AI is a bunch of text and input and code, has nothing to do with chocolate. And so the way they showed the video and the thing that's said to me is honestly, I didn't think about it at first. So I went back and watched it again, but how effective the music is. The way they use the typing sound becomes like on a loop to make kind of like a beat. Then they have little jump-in of sounds from like little like tech, like a bit video games. Like they have a little like tech is the best way I can say like computer type of sounds and stuff to where what could be inherently boring, which is just seeing things on this type on a screen, it actually kind of flowed through and popped up and bing and popped and they made sounds where I was like pretty as exciting as a video about AI searching could probably be, this one was it and so I think that was well done. I should have asked them about that. I don't know who made the audio where that came from. I'm sure it was all custom. But yeah you've done more being on an actual art direction student, design student. You've done more actual production than I have. I'm usually on the copywriting side. Do you have any guesses on where like how would you make an audio like that? It's okay if you don't know the answer. But like, with that custom audio and that stuff, do you have any ideas how they probably came put that together?
Tony Bowe (00:11:07) - I might be making something up but I could have sworn they mentioned like working with a specific producer.
Camden Bernatz (00:11:12) - Oh, did they? I need to go back and listen to it again.
Tony Bowe (00:11:15) - I think they might have mentioned it like they wanted the keyboard sounds kind of driving the story. And I'm pretty sure they mentioned, I obviously don't remember who the person was, but it was definitely all custom. I remember them mentioning that.
Camden Bernatz (00:11:26) - Did they mention what tool they use? Like what program they used? I wonder if it's just like a -- yeah. Well, look at you, you're remembering my episode better than I was and you go back, listen again. But yeah, now that you mentioned, I think we did mention that as well. Anyways, good stuff. Just, just a little nod for the importance of something that might not like the main idea is the core idea. Obviously, it's important what drives it, but like it can be make or break with production. I thought it was a nicely done audio treatment that it was like this is not boring where it could have been really boring. Cool. So, as you watch that and think about it, let's say your KitKat or the agency, I guess working for KitKat, you see this come out, it gets a little buzz, covered on Ad age or whatever it was listed and talked about on podcasts like this and it was pretty good, let's say success, do you take that and feel the need to build upon it and make a full like campaign about this or do you feel like you just fully leave it alone and do your next thing that's nothing to do with AI like, what do you think the next step is if your KitKat or the agency making recommendations for them?
Tony Bowe (00:12:29) - Yeah, I think that's like a really hard question because, I don't know, just an example from my schooling, I'll come up with an idea of like a print out or I'll come up with a fun headline. I'm like, oh this is a fun concept and then for the class or whatever they're okay, now we need like a video and print and social media all built around this idea. Then it feels like by the end of it you're just tacking stuff onto it that it's not that good, but you're like, oh, I have to make it a whole campaign. I got to have more stuff. So I think, I don't know if I were in their position, I would just see if another idea came about the same way, just like that natural insight. But I don't know if I think with where it's at, honestly it's pretty good to leave it and go on to the next thing unless some killer idea comes along, I don't know. Yeah, that's my two cents.
Camden Bernatz (00:13:13) - Yeah, it's something that I asked, not, not only specifically about this kitkat ad but in general, in our work in our agency, EKR, I sometimes have struggled knowing that there are some clients that come in the door and know exactly what they want and say we need something for these channels that runs for this long and blah, blah, blah. Okay, we can do that. But there are some clients that are also like, hey, we need marketing help, like tell us what we should do. Where should we run stuff, what should it be? And we can recommend stuff and it's nice to have that kind of big sandbox to play in so to speak. But sometimes I've wondered like, well, do we need to recommend a quote-unquote campaign which is like, has a long-life multichannel, different iterations around the same like slogan or message or idea? Those are good and I like those. But sometimes I'm like, sometimes you just have a one-off ad that is good or a one-off something, an event or a one-off whatever that is. And it's hard to know sometimes to plan in advance. Like you said, like we talked about before creativity might able to strike and you don't necessarily have it forced to when you're trying to build out a budget for a client and say, all right, for the next six months, here's how we're going to spend your money you have available. I feel the need sometimes in advance to be like, okay, we're going to use these channels for a campaign or to say in advance, we're going to do a one-off ad and here's, but I don't know yet. It's kind of the chicken before the egg. Like I don't know what to charge you and how things are going to need to be used until we have the idea and have the plans. Oh, that would make a good video. That would be a good billboard. That would be a good whatever. I don't know in advance. So I don't know. I'm not asking you to solve all the agency problems right now. But do you have any thoughts or insight about that? Like when it comes to pre-planning where you're going to run ads before you even have the idea?
Tony Bowe (00:14:57) - Yeah, I think it's hard honestly, I feel like it's important to remember that like advertising is just meant to solve a business problem and that if you have a company that just, like, hey, here's $5 million like, go do a campaign but they don't know what their goal is and they don't know who they're trying to target or what impact they're trying to have or they're trying to build their brand. Like, if you just throw money at nothing then you're not really solving any problem. So, I think I don't know…
Camden Bernatz (00:15:21) - $5 million is a good problem to have though. I wouldn't mind.
Tony Bowe (00:15:25) - Yeah. Yeah. But just being able to think about what your goal is and have something that you can measure and be like, okay, in 6 months or 12 months, where do we want to be? And like from there, you decide what channels are the best to get there instead of just like, okay, I guess we'll do billboards.
Camden Bernatz (00:15:41) - Yeah. Yeah. And then you feel locked in and yeah, it's, it's an ongoing challenge. We're not the only ones facing those kind of challenges, but that made me think about that. And I think this ad from KitKat or for KitKat from Courage that we talked to those guys about is evidence of the importance in having like a good strategic relationship, a strategic partnership relationship with your agency or with you as a client if you are the agency because this is something like it just came out the way it did, right. It was like you said before, they weren't sent on a mission to come up with an AI related KitKat ad. It just kind of just stumbled upon it. They probably had other things in place, other plans in place that they were going to be doing work for them and had the relationship to say, hey, also, besides the things we're talking about, here's a little idea and we weren't talking about doing this video, we weren't talking about capturing any of this concept, but we have an idea. Do you want to chase this to be able to be nimble and flexible to do those things as they come up? That's important because even if you have a really good plan in place for like a long-term agency of record kind of relationships, if you're not looking for those real-time, current relevant opportunities or the insights as they come, you're probably missing out on, well, you are missing out on them. And so whether if you're listening to this and you're someone working for a brand or you are the brand getting the help, that's my encouragement, I guess is make sure that you're being nimble and flexible enough and keeping budget flexible enough that you aren't too locked into something that no longer is allowing you to capture current opportunities or to be creative in the moment. Again, easier said than done, but that's my little soapbox, I guess for the episode is be flexible be nimble. Anything about the production? I mentioned the music in the video but like anything from a designer perspective that stood out or?
Tony Bowe (00:17:32) - I think you mentioned in the episode but the little cursor the blinking line that was the KitKat Bar brilliant. That was like a little cherry on top for me. I was like that is a killer detail just like think of the small things like that just like made the video so much better. Yeah. Yeah, that was the big thing for me. I love that.
Camden Bernatz (00:17:50) - They use the KitKat to break and, and make the little I like a little dot of the AI and I and AI was a KitKat and yeah, just nice succinct. Good. It's also evidence of just knowing your branding. Like not that they have to only ever do break, take a break, have a break, that kind of stuff. But that has been so much back to that jingle of break out piece of that KitKat Bar. That break is still something that they're finding current relevant application of. And so it's understanding kind of that identity or having established an identity early that is usable, I guess. Yeah, that's nothing more to say about that other than like good job. That's a clearly an on-brand ad if that makes sense. Awesome. Well, I feel like there's something, I don't know what the insight is because I'm still thinking about it. But there's been a few episodes we've had lately on this podcast with people who have done these like candies or like consumer, like we had Oreo, KitKat, Starburst. There's something about these consumer goods, these low-cost commodity goods that you see, like in the gas station that people seem to be able to be really creative with like, and again, obviously, it's the nature of I haven't invited everyone in the world to be on the podcast yet. So maybe there's someone out there that would join us that hasn't been that category at all. But there's something about these like candy brands or these yeah, I guess that's the candy snacks that they all do some kind of clever creative stuff it seems like I don't know what it is. So been thinking about that. Any ideas of who we need to get on, who should be our next? We want to shout out here if we can get him on the podcast next. Any good work you've seen recently that's impressed you trying to think?
Tony Bowe (00:19:28) - I've been looking at like a ton of spec work like student awards lately, so I don't know if that even counts like young ones awards in the past few years. I don't know if there's any specific campaign that I've seen super recently that's like, blows my mind. Oh, have you seen the is it the British Airways? Have you seen those? The Out of Home? I freaking love those.
Camden Bernatz (00:19:48) - Yeah. Yeah, it's been talked about a lot on like LinkedIn and different channels. Yeah, a good way of just showing a moment that doesn't have to even put the brand front and center. I mean, it is because people recognize it. But that's, yeah, the power of their brand is they just capture like the essence of an experience and not just like here's the logo and here's our name and here's the call to action. But like you see it and you're like, oh yeah, travel.
Tony Bowe (00:20:12) - Yeah, I love from a design perspective when you throw every little rule out the window of like what an ad should have like and here's the headline and here's your picture and then you put your copy at the bottom. But just like blowing up the airplane big and having someone peek out the window and like, I don't know, being able to see that visually and like think oh yeah, that's an experience I want to have. That's something I've done before. That's way more powerful than like new discounts on fares for British Airways. I don't know, just being able to like put something in a space where it doesn't just blend in with every other ad that you see, I think it's just brilliant.
Camden Bernatz (00:20:45) - I'm a little envious sometimes of not envious because we can do that in our agency too sometimes. But I'm a little envious of the opportunities to be quote-unquote creative for big international or national brands like that, that do have recognition. Because if British Airways was like an up-and-coming start-up brand and now people it wouldn't work, you'd have to show the logo, you'd have to because people need to know who you are. But when you have like British Airways or like the McDonald’s arches or the Nike Swoosh, you can do things that don't even show your product in it necessarily. And it's like, oh yeah, that was a good ad or Apple, things like that. And so it's not that saying you can do awesome things for smaller brands, not what I'm saying. But sometimes you have to sneak like this is an ad by this brand and here's how you can get in touch with us and here's what we sell, it has to be a little bit more salesey. I feel like because if it's just purely brand essence, people like, oh, that looks cool. But who, whoever, who's the, who's the brand behind that? You can't do that as much. So it's nice when you have this big huge recognition, you can just kind of start being more almost like artistic, like it's more like just beauty and advertising as opposed to salesey stuff. And yeah, that's a good example. How do you think they made those? So like those photos, do you think they have like is it purely like Photoshop? Did they put like a like a fake wind or airplane side up and stick someone behind that? Like they're not up in the air with them, right? Like how do they capture that you think?
Tony Bowe (00:22:08) - It's probably just pure Photoshop stuck a guy in a little window that looks like the same shape and then they just, like, drag it onto the airplane.
Camden Bernatz (00:22:15) - I wonder. Yeah, that's I guess, but like, I wonder –
Tony Bowe (00:22:18) - Or maybe they went and shot at a plane on the ground or something and just like –
Camden Bernatz (00:22:22) - That's true if it was in a plane just. Hm. Yeah, because also it's like the way they have it focused on the person is no one else is visible in any of the other windows, just the one that which in real if you can see inside one window you would see in all the windows and so not necessarily that realistic. But yeah, maybe we need to get them on. I'm not sure who was behind that, but we'll look into it.
Tony Bowe (00:22:42) - Have you seen that like these for McDonald’s, they did it recently. It's like a little billboard but not like up in the sky kind of billboard. Like you can walk up to it and it's only just like a blank slate, but it just smells like McDonald’s fries. They don't even need to have any branding. Like it's just you just go up to it and like just to prove that McDonald’s fries are like so iconic. They just put these up and people go up and they're like, man, that smells like fries like McDonald’s.
Camden Bernatz (00:23:05) - That's funny.
Tony Bowe (00:23:05) - And like, they didn't need a, like a headline or anything like that. They just stuck them out there and people would smell it.
Camden Bernatz (00:23:13) - There we go. There you go. I haven't seen that one. You look into that. Speaking of McDonald’s and like an ad as I was, I've been traveling a little bit recently and just recognizing again how there's all kinds of signs and billboards in our world that people are advertising stuff. But those fast food restaurants, sometimes they'll build those signs on poles that are so high so you can like see them above the tree line, like on the highway, like over in town, you know? I don't know of any other brands that do that besides fast food places. Like there's something I was in Tennessee recently and there's this McDonald’s ad, I've never seen a sign, not an ad, but just the sign. I've never seen one that top before. It must have been like 150 feet in the air because you could just see it from the highway way over above the tree line in the city and like, oh, there's a McDonald’s over there. It's funny how they do that.
Tony Bowe (00:23:59) - Iconic.
Camden Bernatz (00:23:59) - I wonder how people get. Like that's another episode I want to talk about some is like we talk about placing ads on like outdoor, on billboards who gets to decide like where a billboard goes? Like I want to get into the, not just putting ads on billboards, but owning billboards business. Like you just contact the farmer that has a field over there and he lets you put one in there? Like there's some random places that billboards are stuck sometimes.
Tony Bowe (00:24:24) - It’s pretty funny.
Camden Bernatz (00:24:24) - Anyways, different topic though. So any final takeaways, words of wisdom, thoughts about the KitKat ad?
Tony Bowe (00:24:33) - I think, okay, one thing that stuck out to me is like having a tagline or having some like established nature of KitKat with her have a break tagline, making all the has line that's so adaptable is honestly so helpful. Like, because in six months they're going to have some other clever idea with have a break and it's going to make just as much sense as this one did and it's going to make just as much sense as they're marketing 10… 20 years ago. Like being able to have a line or a concept that's so adaptable that you can fit it into the cultural moment is honestly pretty genius.
Camden Bernatz (00:25:06) - Well, in the line itself is trying to fit into the real life moments of all the different ways you need to break. Like there's basically indirectly saying there's never a bad time for a KitKat. Like it's always whenever you want to break, you associate that feeling with wanting a KitKat now is everyone actually subconsciously like, oh my gosh, you need KitKat. No, probably not. But like it's, yeah, it's something like you said has legs. I saw an ad, I don't know if it was just like a spec piece or if they actually did it. I can't remember where I saw it. But someone had designed a bench and like the little slots on the back of the bench were made to look like it was a KitKat bar coming out like the slots or bars of KitKat. And it was like, have a break like on the bench or you would sit down and take a break and yeah, very just out of home kind of placement on the park bench. And it was, yeah, same kind of thing. I agree. Easier said than done. Easy to point to in hindsight and say, oh yeah, that's awesome. That's why it works so good. I don't know if they really thought about that the first time they ever pitched that or had that decided. But, yeah, it's definitely served them well.
Tony Bowe (00:26:05) - Yeah, I'm working on a spec campaign with some friends right now for Barnes and Noble. And our insight is like the, “and” in Barnes and Noble we're like, oh, like, and like, it's connecting, helps you connect to stories and stuff like the power of “and” is a word. We've had like, so many ideas when your insight is the word and there's a lot of different ways you can go with it.
Camden Bernatz (00:26:26) - Nice.
Tony Bowe (00:26:26) - Yeah. But like it's interesting to see just how the simplest ideas can really lend itself to a wide range of creative ideas.
Camden Bernatz (00:26:33) - For sure. That's interesting. I'm curious to see how that comes out. We have to have you want to talk about that work in the next episode.
Tony Bowe (00:26:39) - We just shot a video on Friday.
Camden Bernatz (00:26:42) - Cool. Awesome. Well, I'll be following you and for anybody else who's interested in following you and your work or getting in touch with you, what's the best way to do that to either get in touch or follow you?
Tony Bowe (00:26:52) - Okay. Hit me up on LinkedIn, Tony Bowe. I try to post more than I have before. So I have a lot of new work coming out pretty soon which I’m excited about trying to wrap up my portfolio for the end of the semester. Then on Instagram at Tony Bowe Creative, I do not post on there as much as I should, but this is motivation for me to start doing it. Yeah, I just try to make fun stuff that actually means something that's sort of my thing.
Camden Bernatz (00:27:16) - Perfect. Well, thank you very much for joining us today and we love having you at the agency as well and all your creative input. So yeah, he's definitely a good one to follow and keep in touch with if you can. Thank you for being on today and thank you for anybody who's listened to the episode. We appreciate your time and attention and we also looking for feedback. If there's a type of thing, you want to hear more of, if there's any feedback, how we can be more giving you the content you want more entertaining, let us know. Because we love talking about this stuff, we want to make sure we're not the only ones that are getting enjoyment out of it. And so reach out to us and or comment on our socials and things like that EKR and we'll keep posting, keep finding good guests and we will see you next time.
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