Paul Evans: Why, as unique beings, should a onesize fits all

therapy work for everyone?

Prof. Tony Dickenson: People have kind of called it personalised

medicine, which is a kind of strange term.

It mostly relates to genetics, in a sense.

You know, you have your personal genes,

and does that relate to pain?

And that's pretty tough.

What we're trying to think about is more

what's been called precision medicine.

So can you target that pharmacological therapy?

But it would be true for other therapeutic

approaches to particular individuals.

Paul: And why has evolution not always been our

friend?

Dr. Beth Darnall: We want to start to disentangle what pain

has taught us in order to survive and to be able to

reverse some of that, because those

hardwired responses over time actually

amplify pain.

Paul: That's personalised precision medicine and

empowered pain relief.

In Pain Concern's Airing Pain.