How Elon Musk Is Courting Creators on X

Since the early days of Elon Musk’s takeover of X, he has tried to recruit creators to post their content on the platform in an effort to rival TikTok and YouTube. Viral content engages users and could attract big advertisers. But so far, X’s efforts have fallen somewhat flat. WSJ reporter Alexa Corse tells host Alex Ossola what some creators are saying about X’s strategy, and what the company can do about it.

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Since the early days of Elon Musk’s takeover of X, he has tried to recruit creators to post their content on the platform in an effort to rival TikTok and YouTube. Viral content engages users and could attract big advertisers. But so far, X’s efforts have fallen somewhat flat. WSJ reporter Alexa Corse tells host Alex Ossola what some creators are saying about X’s strategy, and what the company can do about it.

Listening on Google Podcasts? Here's our guide for switching to a different podcast player.

Learn more about your ad choices. Visit megaphone.fm/adchoices