Why Artists Are Playing Videogame Gigs

Music has long been a part of videogames. Now, a growing number of artists from Lady Gaga to Metallica are making videogames a priority. Artists are signing deals with game companies to debut new songs through interactive events and as background music for games themselves. In some cases, they're releasing new music in videogames before anywhere else and reaching millions of players. WSJ tech reporter Sarah Needleman tells host Cordilia James what's behind the shift and why videogames are becoming a powerful promotional tool for artists.

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Music has long been a part of videogames. Now, a growing number of artists from Lady Gaga to Metallica are making videogames a priority. Artists are signing deals with game companies to debut new songs through interactive events and as background music for games themselves. In some cases, they're releasing new music in videogames before anywhere else and reaching millions of players. WSJ tech reporter Sarah Needleman tells host Cordilia James what's behind the shift and why videogames are becoming a powerful promotional tool for artists.

Learn more about your ad choices. Visit megaphone.fm/adchoices