The A Word - Ep 5 - Unifying the global aim for attention
Episode 5, Jan 31, 11:50 AM
In this episode, attention is the goal but keeping it consistent on a global stage is more than translation. It's the task at hand for Elena and what's discussed are the lessons she's learned from start-up culture to big business.
This season we’re talking to our guests about Attention, AI and Adtech, exploring the burning questions, future trends and challenges surrounding all things creative and advertising.
Today’s guest is Elena Hassan. Elena is currently the Global Head of Integrated Marketing at Currencycloud. Currencycloud is a leading cloud-based platform that offers currency exchange services to a wide variety of businesses.
Today’s guest is Elena Hassan. Elena is currently the Global Head of Integrated Marketing at Currencycloud. Currencycloud is a leading cloud-based platform that offers currency exchange services to a wide variety of businesses.