Why Spotify Is Struggling to Make Money

Since it was founded in 2006, Spotify has changed the world of music streaming. It has nabbed millions of subscribers—and its 30% market share is twice that of its nearest competitor. But it’s still struggling to make money. WSJ music industry reporter Anne Steele tells host Alex Ossola about the bold new moves that Spotify is making as its leadership sets their sights on profitability.

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Since it was founded in 2006, Spotify has changed the world of music streaming. It has nabbed millions of subscribers—and its 30% market share is twice that of its nearest competitor. But it’s still struggling to make money. WSJ music industry reporter Anne Steele tells host Alex Ossola about the bold new moves that Spotify is making as its leadership sets their sights on profitability.

Learn more about your ad choices. Visit megaphone.fm/adchoices