Why Elon Musk Wants MrBeast’s Videos on X

Jimmy Donaldson, better known as MrBeast, is one of YouTube’s most popular creators. His videos rack up hundreds of millions of views. Elon Musk has encouraged Donaldson to post his videos on X, which would be a boon for the platform. But Donaldson has rebuffed him, saying that the math doesn’t work for him on X. WSJ columnist Tim Higgins joins host Alex Ossola to talk about why, what it means for the future of the platform and what it reveals about the creator economy.

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Jimmy Donaldson, better known as MrBeast, is one of YouTube’s most popular creators. His videos rack up hundreds of millions of views. Elon Musk has encouraged Donaldson to post his videos on X, which would be a boon for the platform. But Donaldson has rebuffed him, saying that the math doesn’t work for him on X. WSJ columnist Tim Higgins joins host Alex Ossola to talk about why, what it means for the future of the platform and what it reveals about the creator economy.

Learn more about your ad choices. Visit megaphone.fm/adchoices