Russell Peterson: Pioneering Electric Vehicles for Tough Terrains

In this episode, Russell Peterson, founder of Munro, delves into creating electric vehicles for challenging industries like agriculture and mining. Monroe initially planned to convert old Land Rovers to electric, but pivoted to developing new products based on customer feedback.

Peterson's software background shapes Munro’s development strategy, emphasising iterative improvements through customer feedback. The episode highlights Munro’s unique approach in the EV market, showcasing Peterson's journey from software to automotive innovation, and the company's commitment to sustainable and impactful business practices.

### Watch on YouTube
https://youtu.be/RzmepOTRIFA

### Munro
https://www.munro-ev.com/

### Russell Peterson
https://www.linkedin.com/in/russell-peterson-87410129/

### Electric Van Man (Paul Kirby’s) Munro Video
https://www.youtube.com/watch?v=5e3NGeif__w