How Google’s AI Search Tool Threatens News Publishers

Where’s the latest place you might encounter generative AI? Google search. The company is experimenting with a search engine tool that offers an AI-generated summary to search queries. But that is threatening news publishers, who rely on link-forward Google searches for web traffic. WSJ reporter Keach Hagey talks with host Alex Ossola about what Google’s new AI tool could mean for the future of search, and the publishers who rely on it.

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Where’s the latest place you might encounter generative AI? Google search. The company is experimenting with a search engine tool that offers an AI-generated summary to search queries. But that is threatening news publishers, who rely on link-forward Google searches for web traffic. WSJ reporter Keach Hagey talks with host Alex Ossola about what Google’s new AI tool could mean for the future of search, and the publishers who rely on it.

Learn more about your ad choices. Visit megaphone.fm/adchoices