: Most of us are never going to frost somebody's hair. Is that a thing? You still frost hair? No. No, we don't. What do you do now? What's it called? I told you, I go to great clips. I just have to. Yeah, they frost hair at great clips. So you do what? You do a coloring? You know what it's called? We would say we lighten people's hair. You lighten, OK. Yeah, that would be the modern phrase for that. Yeah, that's how I met my wife. That was the look? Yeah, I was in church. I was checking it out. I might have gone there to work. Pittsburgh and she was in the back and she saw the back of my head and she assumed I was some 40 year old or 35 year old established person because I was graying. I know I wasn't graying. There was a person I knew who was doing a hair show and she said if you will let me frost your hair I'll give you a free haircut but you got to come to this hair show. I said okay fine. So I went there frosted. She thought I was gray. And then she found out, no, I'm not this established man. I am up to my eyeballs in credit card debt. Yeah, I've got profit tips, babe. That's the only thing I got going for me. In terms of financially, I'm just frosted. That's all I have. Yeah, I'm frosted across the board. Welcome to the Aggressive Life. Dirk, we're gonna have some fun today. Oh yeah, lots of fun. Yeah, gonna have a lot of fun today. People think that the Aggressive Life is this man podcast. I am a man, but it's not a man podcast. It may speak to men, but it's not a man podcast. Maybe people think that because I do some sort of stereotypical man things on here, but then, you know, you can't put me in a box, Dirk. That's right. Don't put me in a box. That's right, gonna break out. Sometimes I cover topics and I hang with friends who do not do stereotypical man things. They are manly. just not stereotypical manly. Today, we're gonna talk with a friend of mine who is a hairstylist, who's an owner of a salon, a massive salon. He's got a lot, a lot, a lot of people. He started a hair camp, like I'm big on man camp. He does hair camp, which is not necessarily in the woods. He's got a lot to talk to us today. He's got a lot of aggressive counsel for us. What the Sam Hills are you doing here? What's up, Brian? Oh, or Hills, rather, excuse me. Have you thought about making your last name singular? Because you are a singular thing, not a multiple thing. Yeah, I mean, a lot of people have tried in the past. They have? They tried to drop the S, yes, for various reasons, one of which is, you know, one in the same hill. Well, it doesn't matter because that's your nickname. What the Sam Hills are you talking about? Was I the first person to do that? No, that's been happening for a minute. Darn it! But the median age of that joke is typically, I would say, you know, no offense, but 60 plus. That's going away with the newer generations. So the newer generations don't know this. Yeah, that's a historical joke. Well, that's cool, then. So for the newer generations, we'll just tell them that I invented it, because it's pretty hot. Yeah, that's news to them. And where did this come from? What does Sam Hell? Was Sam Hell Sam Hell? Yeah. Do you know the etymology of that phrase? I do. Oh, tell me. invoking what in the hell without feeling like people were swearing. Oh, okay. So, um, and Sam Hill, I don't know if he's a fictitious person. I know there's some historical figures named that, but, um, as far as I know, it was just a made up phrase, a sort of curb feeling like you were actually cursing. Well, I knew- It was a Southern phrase. Yeah, yeah, starting to sound- So I know a Sam Hills and I know a Sam Hill, right? Or is her name Hills too? I think it's Hill. Yeah, it's great. I have two people I get to say it to every time Both of you think your nickname is original to you, but it is not And you seem to go along with it just fine. She actually gets very annoyed I look at her face. You're trying to call her said to her what the Sam Hill you doing? I know I have not No, all right. Anyway, so Sam tell us about your life. Yeah Well It's an interesting life. Yes, I know I grew up in Northwestern Pennsylvania, came to Cincinnati, Ohio to pursue youth ministry. I thought I was going to work with kids and work at a church. And soon after that, and just exploring that option, I realized maybe this isn't what I want. So I started playing music, played music full-time, moved to Nashville, toured with some top 40 Christian bands back in the early 2000s, playing drums and being on the road. And that totally threw a wrench in my... my little four-year bachelor's degree plan. And when the dust started to settle and I looked at my life, I said, what do I want? I knew I wanted a family. I knew I wanted to marry a girl back in Cincinnati. And I knew I didn't want to be a youth minister anymore. So I started to pursue other options and found myself starting to go after hairstyling. Yeah. The youth ministry thing is a really interesting gig. You and I share that in common. Most of us, when we get into that, we think that's going to be our thing for life. Did you think that was going to be your thing for life? I think from... When you started? Yeah, from when I was a kid. Yeah. And I grew up in a... it was kind of the pedigree of our family. We... everyone came to Cincinnati Bible College, which was here in town for years. Then it became Cincinnati Christian University. But... Then it became... Nothing. Dead. Yeah. It's no longer in existence. Yeah. So yeah, my big brother was a youth minister. I idolized him. A lot of the people that were big influences in my life. And so it felt like a natural thing to pursue because the people that I looked up to were in positions like that. And of course, at that age, you're like, I wanna be like you, right? And then the more I discovered who I was, the more I discovered that I didn't have to be like these guys, I actually could make my own way. Well, we also wanna make our mark on the world. And when you're in high school trying to figure out a career, Sometimes it's hard to figure out how you make your mark as a plumber or as an ad executive or something like that. You know? And so it's a real easy connect. Like, ooh, my life could matter. Right, yeah. And I think that discovery of self is so important especially in those years. Like, identity is everything up until that point that people told you were. And then you get to sort of play with like, who am I? And what are my talents? What are my gifts? Where can I start to make an impact? So the thing that's I think so interesting you and your story, I'd like you to get into some stats if you can, is you had a very unique upbringing, a very unique career path, to now where you're breaking goals, setting charge, doing innovative, entrepreneur things in the hair space. Which blows me away, which, you know, you know me, I don't know if you've ever, I don't think you've ever cut my hair, have you? I've never had the pleasure. You've never? I've, we've talked about it many times, but. Or there you go, pleasure. Like you really love it. It's a blast. You literally love it. And I know people who go to you religiously because they feel emotionally and spiritually built into the way you cut their hair. Yeah, I mean, what gets me out of bed in the morning is not hair. Like that's not what pops me up and puts my feet on the ground. It's literally that moment where you are with the person and you are speaking their identity. and you're getting to just encourage and reveal truths about who they are. Hair's the medium. It's how we get to the end. It's the means to the end. It's never been about hair directly. But what's really cool is you get to have this amazing process of creating something and we deal in beauty. And it's a really cool way to speak to someone's identity. Speaking their identity, how do you determine what their identity is? Yeah, I mean, here's the assumption, is that everyone is beautiful, that's a fact. Like that is a God created declaration of truth. Okay, let's stop right there. Okay. Because most people would not agree with that. Okay. Define beautiful, everyone's beautiful? Yeah, I mean, the uniqueness of each of us is a beautiful thing. And so, you know, of course society says, no, this is what beauty is, this is how much it weighs, or this is what its skin texture looks like, or. This is what color hair it has. We define what beauty is as a society or as a culture. But if you just sort of peel back that surface-y stuff, you really start to see, man, God's creation is good. And that just didn't happen in the garden when he made the thing and he said, it is good. That happens with people every time he speaks them into existence. He's like, you are good. His creation is always good. And the lie is that no, it doesn't add up. It's not enough, it's too fat, or it's too red, or it's too out of shape, or it's too stringy, or whatever it is, right? Whatever people's hangup is with their identity. And so, man, we come face to face with that every day, with the people that sit in our chair. And so, knowing that that's the reality of everyone who sits in, even the most gorgeous person, will walk into the space and... you know, they've got everything you would think they would need to be able to say, yeah, I'm killing it, right? I'm beautiful. And yet, you know, within a few words or a few conversations or the fact they can't make eye contact with themselves in the mirror, that that's a struggle. And so we just assume that everyone is in the same place with this, that their identity has been shaken, that the world has been hurling lies at them, that they don't add up or measure up. And We feel like it's our job for the next 45 minutes to three hours that they're sitting in our chair to go to battle against some of those lies. So when you say we, how many we? Give us a sense of the size of your operation, all that sort of stuff. Yeah, I mean, we started in 2010 with four of us, myself and a handful of stylists. And now we usually have about 35 people working for the salon. One location. One location. Yeah. Yeah, we've grown a ton over the past 13 years. But yeah, I mean, It's to be able to sort of like do battle for beauty as a team is a privilege and it's pretty awesome. And then also the scale of that, the impact we get to make. Yeah. You know, we will see this next year around 26,000, just individuals that will come in for a service throughout the year. You know, it's the size of the FC stadium. Wow. And so really like we see it as a ripple. Okay, so if these people walk out feeling a little more confident. feel a little more sure of themselves, their shoulders are a little higher for the day, than like what impact does that have on our city? Right. Like a rising tide raises all ships. So if people are walking around here feeling good, boom. Like it's a different world we're living in, right? Right. Yeah. How have you been able to scale it in terms of these skills, which I want to dig into these skills because one of the only reasons I don't go to you, well, two reasons I don't go to you. One, I have very low standards for my personal appearance. Fair enough. Very low standards for my hair. And two, I don't value hair enough to schedule it. And you've got to schedule you like six months out in advance, you personally, from what I understand. It depends on who you see. Yeah, sometimes I'm a year out. It just depends on you. A year out. OK. And I just go into great clips. Right here, great. Good. We call that mowing the grass. You just got to mow the grass. I agree. I'm mowing the grass. Absolutely sure. So some people are a year out for you. How? Are you reproducing or replicating your skill set in other people or are you not? I mean, the skill set of not mowing the grass, but of picking up the cues of someone's identity and how to puff them up. Yeah, I mean, I would say not everyone is wired for that. I think everyone is capable of that, but I think- You know what we look for whenever we bring someone onto the team is that they've got a baseline for being able to just do this They're gonna do it in Kroger. They're gonna do at the bar when they're having a drink and they're gonna do it at them at their work right, so really like our vetting process is You know hungry humble smart is did are these people you know those three things and if they're all three of those things We know they're gonna kill and it actually has very little to do with the hair They do has everything with the way that with the way that they see the world So, you know if they're hungry They're going to be going after it hard. Whatever it is they're trying to achieve, whatever it is they're trying to do, their growth trajectory is strong and steep. If they're humble, they have the ability to say like, okay, I see the best in each other. I get out of the way of that. It's not about me. It's about building others up, right? They've got that servant heart. And then smart, right? It's applying those first two things, which is how can I serve and how can I aggressively go after the things I'm passionate about and the goals I have. smart is you apply those things every day. Here's what it looks like played out. Here's what my plan is tomorrow, next week, five years from now, right? And they put things in place to achieve those goals. So we look for people that think like that. You know, we just went through a hiring process. We've had some spaces at Hi5 that we wanted to put stylists in. I think we curbed probably 30 to 40 resumes. I sat across the table with 15 of them and we found three people that we felt were like, this is a good... How many chairs are open at one time at your place? At your salon? Yeah, I mean, we're full, the salon is full at 15 stylists. Okay. Yeah, so. 15 are there cutting hair, mowing the grass, having conversations at one time, that's pretty cool. Yeah, yeah, yeah. Yeah, it's kind of the sweet spot. We've grown bigger than that, we've been smaller than that, and between like, you know, from a culture standpoint, 15 feels like we still have a lot of sort of connectedness as a culture and as a team. The reputation with you and why you're a year booked out, which that's kind of crazy, you know, to think that you are that wanted, that loved, that needed, that someone's gonna think forward a year to do that. I might think forward a year. to plan my family vacation. Right. In reality, I don't. In reality, it's my oldest born daughter who gets upset that I'm not doing it and then she figures out, right? Right, yeah. So the people are doing this shows the value that they're getting from you. And it's not the haircutting value, though I'm sure you're very, very good. It's the, you know, people are, they're getting a friend. Yeah. They're getting a therapist. Somebody who understands them. You talked about looking for the cues. You just mentioned one like accidentally that a beautiful person in the world's eyes has a hard time making eye contact with themselves in the mirror. For you to do this, there's gotta be some combination of spiritual discernment, and then you just putting in your reps and noticing things other people don't. What percent of that would you think that is for you? Spiritual discernment or just putting in your reps? Yeah, I mean, it depends on how I'm doing as a person, right? Because I think both of which can achieve a great outcome, at least behind the chair, right? I know that if I'm going through the motions and I get this person in, give them the service, crush their hair, they leave, great, right? But when I am in a good place, right, I am actually looking beyond that moment, beyond the hair and looking for opportunities to step in and to speak to that identity or to serve them. And so I kind of play this like red light, green light game with the, with God's spirit. And I'm like, okay, you know, as this person's here, just kind of listening to myself kind of doing this like assessment, looking within and saying, all right, do I have a red light here, a green light to just go a little deeper with this person? Maybe they gave me a cue on how their week was. Maybe they, maybe they gave me some insight to feeling frustrated or drained or whatever. And so I'll just sort of do a little get check. And if I feel like I've got a green light, I'll lean into that a little bit more. Maybe ask a question or speak to that. And it's amazing how many times that just opens things up. And you think a green light is when someone says something in such a way that they're inviting you to say something to them. Just kind of giving the conversation permission. Yeah. To just say like, to have a little bit more, to go a little deeper. So one of the things you've got with reps is look for green lights. What else? Another thing is to, encouragement is very disarming. Everyone's gonna sit down, whether their arms are literally crossed or metaphorically crossed, they're gonna be closed off. One of the things that we always assume is that when someone's hand hits the handle, they pull the door and they walk inside, they are struggling with their identity. We just assume that, okay, in various forms. And so we need to get to zero. with that person. We need to get them out of that negative space if struggle exists in order to even have a place to speak into their life at all. And so we do that by encouragement, right? Like no one doesn't like to hear, hey, you look great today. Oh my gosh, well like those shoes, girl, you're killing it. Like no one doesn't like to hear the things about themselves that they're putting out there and they're trying to sort of like accomplish. And so what that does is that starts to sort of, it's like a battering ram against this being closed off and it starts to break things down. Gives you a little more permission to like, really for them to hear your words, right? People say nice stuff to us all the time. It's just whether or not our hearts are tuned in to receive it. And so it's really kind of understanding how to dismantle some of those things that are standing in the way of you and encouraging them. And just kind of like, you know, encouraging your way to a spot where you've got place. I'm not sure that people say nice things all the time. You think they do? You think we hear nice things all the time? No, the answer is no. I think that's part of your secret sauce. The fact that you think to yourself every time someone hits the door knob, job number one is give people some encouragement. Most people do not know how to handle that at all. My, Lib and I were talking about some people we know and we just said, I don't think anybody encourages them. I don't think I've ever gotten encouragement. And then as a result of which, all their conversation starters is around how something is screwed up, how somebody is doing the wrong thing, how this, because they're in a mindset of negativity, they're not in a mindset of positivity, possibility, encouragement. That's what encouragement does. I think that's, man, it's kind of interesting thinking about encouragement. You could think about it from the standpoint of those of us who are followers of Christ, we want to be like him. We want to put courage into people. We could think about encouragement from the standpoint of, I have the opportunity to get somebody to do something that they wouldn't do if someone didn't give them a good word. Or we could also look at encouragement and say, I have the ability to make a lot of jack, because I will stand out if I'm an encourager, and people will want to be around me. Have you thought about that granularly? Uh, yeah. Come on, you can be honest. There you go. No, no, no. I think that, you know, that's the balance of this, is that there's nothing that I would say that I'm trying to do here that's inauthentic. Right. But at the same time, I know that, like, man, that so easily flows from me. And so how to sort of leverage that, I don't even know if that's the right word to use. But use that to really kind of create something powerful, right? It's this, you know, it's kind of been the go-juice to what we do is I think people high five and encouragement is synonymous. And so like, you know, there's ways that you can teach a team how to do that. There's a way that you can develop that within yourself. There's a way that, you know, when I intentionally walk around the salon, I'm making sure that I'm checking with everybody because I want them to feel seen. I also know that like that elevates their experience. Their experience is everything for feeling they got value to why they're sitting there. I mean, our industry is thick with competition. So what sets us apart? It's not gonna be the hippest, sexiest salon. It's just not. It's also not gonna be giving the best haircut. Because that is constantly challenged and that's happening across the city. There's great hairstylists all over Cincinnati. That can't be our point of difference as a brand, as a culture, a team, or whatever. Our point of difference has to be something more intrinsic. Which is that, okay, yes, I can go over here and I can get... I can, you know, get blonde hair. But what if I came over here and I got blonde hair, but I also left feeling better because of it? Right, right. I don't think that's dirty. I don't think that's gross. I think some of us might think that is, but I don't think it is recognizing that encouragement is one of the things that sets us apart, and we're gonna do that to bless people and maybe grow the business. I don't think it's any different than me as a preacher saying, okay. I need to make sure that I have something humorous in this talk. I got to make sure I do that. That only gets gross if I am saying I need to be humorous and I'm not actually bringing people Jesus. Or it only gets gross if it's obvious that all I want is to be humorous. for people to laugh and to like me. But if I'm doing that because I'm trying to create experience so I can build into you, it's not gross at all. No, I mean, we're a part of something bigger than ourselves. Like that's just it, it's funny at high five, you know, sure, am I the guy that owns it, runs it, my name's on the lease, all those things, right? But like, I feel like just a part of what's happening. And so that mentality of like, hey, we're all a part of something bigger, just like you are, you know? Like standing on stage and... having that platform, you play a role, but it's so much bigger than you. And so I think that the more people that can kind of catch that vision, the more opportunity that like, man, if I'm not at the salon right now, I'm here with you and I know that there's clients down there that are feeling loved, they're feeling like their identity strengthened, they're loving their hair, they're getting confidence built into, right? And that's because of this culture that we've created, and the culture that you've helped lead here. and it's your crossroads and your platform. I mean, yeah, it's such an important part that people grab onto that vision together, right? So yes, thank you. I agree with you. But let's not leave my last line of question, because there's so much there. I think you're a ninja. I think you're a ninja in ways that you don't even know that you're a ninja. So I'm trying to figure out what is strategic. in the handbook and employee handbook and then what are just the things I can ask you that you go, oh yeah, well, I do it this way. Oh, I do it this way. So you say you look for green lights. You say encouragement is disarming, which by the way, most of us are never going to frost somebody's hair. I was that thing you still frost hair. What do you do now? I told you, I go to Greycliffs. Yeah, they frost hair at Greycliffs. So you do what? You do a coloring? We would say we lighten people's hair. That would be the modern phrase for that. Alright, okay. In addition to lightening people's hair... You frost tips. Frost tips. You don't do frost tips. Well, you frost tips and then you put some hair gel in. And then you put on a bangin' 80s playlist. And you just pop your collar and get in your Trans-Am. And that's who Frost is. Now you're making, all right, you're making fun. Do you know that's how I met my wife? That was the look? She, yeah, I was in church. I was checking it out. I might have gone there to work. It was in Pittsburgh. And she was in the back and she saw the back of my head. And she assumed I was some 40 year old or 35 year old established person, because I was graying. I know I wasn't graying. There was a person I knew. who was doing a hair show and she said, if you will let me frost your hair, I'll give you a free haircut, but you gotta come to this hair show. I said, okay, fine. So I went there and frosted, she thought I was gray. That's amazing. She thought, oh, I'm gonna fall for this guy. And actually crazy thing, she saw the back of my head, never talked to me, never saw my face. And she leaned her mother and she said, I'm gonna marry that guy. What? Yeah. Wow, that must've been a great die job. Right. Yeah, right, exactly. And then she found out, no, I'm not this established man. I am up to my eyeballs in credit card debt. I've got frosted tips, babe. That's the only thing I got going for me. In terms of financially, I'm just frosted. That's all I have. I'm frosted across the board. Exactly. So let's go back to the tactics here. Either you're in your handbook or you just say, oh, and I do this thing. Green lights, encouragement is disarming. What else? Yeah, I mean, it's a culture of generosity at High Five. We make the generous assumption of our team, And we lead with that always. We just know that when generosity exists, people feel taken care of, they feel seen, they feel like there's enough to go around, there's not scarcity, there's not self-protection. Right, when you're in a generous environment, like you just feel like, man, everything's good, we're taken care of. So we always lead with generosity, whether it's our words, whether it's the way that we treat people, whether it's in moments of conflict. whether it's even literally walking in. And we have so many moments, especially with clients, where we do this thing called BPA, blow people away. And we look and scan for opportunities throughout the salon, throughout the day, to make an impact on somebody's day beyond just giving them a great service and great hair. So maybe it's a bottle of champagne to celebrate an engagement. Maybe it's a thing of flowers because someone's mom just died. Maybe it's they ran over from their their meeting and I knew they were headed back to the office. And so, you know, we, through conversation, we find out their favorite lunch spot in the area and they walk out with a to-go bag, right? Yeah. And that's all just ways that we can just sort of just show up for people. And man, generosity is so disarming. It is, it's unbelievable. Yeah. That's good. What else? Yeah. So, um, How about what you look for like cues? Like you mentioned something before, which I say it again. Noticing if somebody is looking in the mirror themselves tells you something. So aside from official statements, what do you look for to give you a sense of, for this person I'd be able to go here, this person probably needs to hear this? Yeah. The 10,000 hour rule, right? You're an expert after 10,000 hours. So I'm on my, I'm at like 25,000 haircuts at this point, right? And those average about 45 minutes a sub cut. So the way the cues that you can just read with body language, someone's sort of, you know, appearance, how they came in, how they sat down, whether or not they're engaging, whether or not they're willing to, you know, you can just sort of take those as cues to just say, okay, like this is kind of where this person is today. And you just set up in your head a little bit, like how hard is this gonna be to win this person over, right? Yeah, I'm always trying to win that person over and Willing will I like that? I want the trust I want there Because I know if they give me trust they're gonna let me do what needs to be done with their hair sometimes somebody comes in there in control and Controls oftentimes in our situation a sign of insecurity They're not willing to give up the reins So I know if somebody's really controlling when they walk in with it with what they want in need They've either had trauma in the past with their hair, right? Somebody may have frosted their tips before. Or they've got other areas of their life where they don't feel like they have control. So this is one area that they do. So it's always, I always kind of see that as a personal challenge to like, okay, you're trusting me as an expert. I would say I know what's best for your hair. So let's get to a place where we can agree that we're doing that together. rather than you telling me what I'm gonna be doing to you. Today's episode is brought to you by AG1. 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I know what you need on your plates this holiday season because I've had it on mine recently. Flying K Ranch Beef. Oh my freaking goodness. Holy schnikes. There's benefits to having a podcast that's growing. One of them is the people send you free stuff, hoping you'll like it and then talk about it. That's what happened with Flying K Ranch Beef. They sent me a smorgasbord of steaks. They are mouthwatering. The burgers are incredible. And the roasts make family dinner a breeze. They're located in Finley, Ohio. Flying K Ranch has no hormones or antibiotics. So it's basically like when I go elk hunting or deer hunting or something like that. It's pure, pure meat. They raise their cattle on pastures, just the way cattle like it. Flying K Ranch is a family business partnering with Ohio State Nutrition Program, beef quality assurance. and certified Angus beef national, ensuring happy results for both cattle and people. That's a lot of words. Just to say this, the beef is amazing. Order it now, get it on your table over the holidays, and you will not be disappointed, because I have not. Find out more and place your orders at flyingkranchangus.com. That's flyingkranchangus.com. And now I'm hungry. I wonder also how much your student ministry, youth ministry past influenced this. Cause a lot of this stuff, I'm thinking, that's exactly if you're in student ministry what you gotta do. You've got, you gotta have kids leaving your event when they feel better about themselves and they came in. You gotta have some sort of environment that enables them to connect. You've gotta recognize that kids are just not doing well. It's the hardest time to be a kid. And it's always been the hardest time and it just keeps getting harder. you've got to be able to, no one wants to be around a sourpuss student pastor. No one wants that, right? I wonder how many of those things when you're uncultured and that just easily translated over. I mean, I would say the most important thing is friendship. Like when you feel like someone wants to be your friend, that changes everything. And like a good youth minister, like my kids are in an organization called Young Life. I can't tell you how blown away I am constantly. by the fact that these 20 year olds dedicate 20 to 30 hours of their week, right, when they could be hanging out with friends, partying at college, whatever, right, playing video games, I don't know. Like they could be choosing whatever they'd like to do with their life at that point. And they're hanging out with my teenagers for 20 to 30 hours a week, and they literally enjoy it. They wanna be their friend. And I'm like, okay, well then I watch how much that impacts my kids. How willing they're, they're just like, totally trust these guys, they totally feel seen by them. And that is one of the hardest times in our life. I'm sure a lot of parents would almost use the word insufferable, right? Like teenagers are challenging. So when you see somebody at that age that makes a massive influence in their life, and they're like, yeah, I just do this, why? Because I want to be your friend. Honestly, that's why I do what I do. Because I just want to be people's friend, right? Oh, we're exchanging money. This is some sort of transaction that's happening like at the cash register. But above all else, I just want to be your friend. And that is like, that is the secret sauce. I think as long as that continues to be the mission of what we do, that we do this because we wanna be people's friends, we will continue to win. We will continue to have success. Burnout will be at a minimum. I think creativity will always be there because that's the ulterior motive. Like that's how we measure success. It's not how much money we made last year or it's not how much influence we have on Instagram or it's not how many awards we win. It's like... No, like we, if we get to the end of the year and we're like, man, we strengthen friendships and we have a lot more friends this year. Like, I feel like based on our values, we can say, we did it, high five. Let's give some, let's, you know, that's a successful year. If you've got 15 chairs going at once, 35 people on payroll, are you the largest place in the city of Cincinnati? There's salons that, there's so many different models for salons. I would say we are a mid-sized salon. The big size really we're probably the mid to large, you know There's like the bigger salons like Mitchell's and you know, there's one that isn't all around anymore like identity They would have 80 stylists working there in one location though. Yeah And they have and then how many chairs though in one location a ton. Okay, you know 50 stations. Oh, really? Yeah, okay, but you know, obviously that changes the clients in the culture, right? And there's nothing wrong with creating business like that. It's just for me I think because that relationship piece is so vital to what a high five experience is like, I'm not interested in what we have to give up in order to achieve that, right? I'm not interested to say. Yeah, but you recognize there's people who are stylists of three chairs who would say the same thing about you at 15 chairs. Sure, yeah. I mean, I think every threshold is different, right? Everybody thinks that a church that's larger than the one they go to is too large. Absolutely. Everyone, including the person who is a 75 person church, they're going to a 200 people church. That feels too big. Everyone feels. And it's got a million reasons why. Right. I think what I know about myself and where my strengths are, it's not in systems. I don't build systems. I build relationships. And I would say you start to push into more of a systematized business model. OK. It starts to lose the secret sauce that I've got, right? Because we've had the opportunity to grow. You know. over the years in a ton of different ways. And we've sort of pursued different growth plans like in strategies as a brand, you know, a ton. But I think for just knowing myself and knowing how I'm wired, this feels like that sweet spot. Well, I think that's a really good awareness. I think we could go down the path of, I could probably try to dissuade you that you don't have to give up yourself. You don't have to give up your culture to go big. I would say place like Chick-fil-A and stuff have done that, I would say. But, but, what you just said is really critical. And you said, I don't want to. I really think that's cool. I've got this. One of the podcasts I listen to is a piece of gear that I bought. It's a hunting backpack, XL Mountain Gear. I like it a lot, XL Mountain Gear. And they were taking Q&A on their podcast from. from people and they asked things like, why don't you have a waterproof rain cover for your backpacks? And he said, well, I don't, you know, I don't know. I just don't see a need for it. Just don't say, it doesn't really rain that much. And when it does, ours are somewhat water resistant. And then they asked another question like, why don't you Why don't you have a holder for your, why don't you get into, and he would say, well, I don't have a holder for that because I just don't find that that's very necessary when I backpack. Well, why don't you sell a backpack? There's nothing to say, well, I just really don't want to get in, do that in our business, because everything, he had no reasonable answer other than he basically was saying, I started and run the business, and I simply don't want to. because I know what I want for my life. And I was like, OK, that's really interesting. Because it doesn't make sense that you wouldn't have a rainproof cover, but it does make sense. If you're just saying as a business owner, it's just complexity and difficulty. I don't want. And I think as leaders, many of us are afraid to do that. We think we always have to be on the upward chart trying new things. And maybe you like your life the way it is right now. Maybe you just ought to keep it just the way it is right now. You know, I think there's different ways to scale what we do. It doesn't necessarily have to be through people and personnel and growing our team. That's the entrepreneurial like climb, right? You do your thing, you do it well, you systematize it, and next thing you know, you've got a franchise. You've got 12 locations, and then you can say, yes, I'm successful. I think what is the paradox to how we measure success is that it's so much as equally. financially and business growth, as it is people and relationships. Those two things sometimes come in opposition, right? And so, again, there's not a right or wrong way to do that. The thing, though, that we've been able to do is that because we see it differently, other people come to us and they say, how do you do this? Why do you do this? Teach us how to do this, right? And it's the ability to then say, okay, we think about this differently. Let's lead other teams and teach other teams how to do this well. That's where I wanted to go next. So you are scaling this. You're not scaling it from the standpoint of getting more people on payroll, more facilities, more bottom line revenue for people who are paying you to do haircuts. But you scaled this with a thing called Hair Camp. Yes, sir. Tell us. I was like, you do what? Hair Camp? I'm a big campy guy. Hair Camp? I'm big on man camp, couples camp, woman camp, hair camp? What is Hare Camp? This is awesome. Yeah, I mean, Hare Camp's vision really came from a place of summer camp kid growing up, right? Yep. And then, just like you, I love to get rugged, get out in the woods, test myself against the elements, right? I would say that Hare Camp is less of that and more of the idea of that. Yeah, because you're inside. Well, we always, so what we do, we activate a campground. The campground we've worked with in the past has been Camp Joy. which is north of the city. And really what we're saying is like, hey, come into this experience, come to this place. It's somewhere between 200 and 300 hairstylists, salon owners that come. And throughout the weekend, it's this combination of summer camp, programming, of retreat, some leadership, and creativity. And so we're making sure that we're firing all those cylinders all day long. Just like a camp schedule, you know, it starts rise and shine in the morning and it goes all day until the evening. And it's just... Like, we are so hardwired to be in our settings that make us comfortable. Like, people don't like to get uncomfortable. Hair camp is all about making you uncomfortable so that you learn new things, right? The element of the idea of learning new things in an environment of discomfort is so powerful. I mean, you've seen that with camps, right? Yeah, it's, the power of camps is not necessarily the content you're sharing. It's that you are disarming people with this comfort so that they can actually tune into what they're saying, experiencing, and hearing. They're just hoping those people aren't gonna be on ropes courses and break their fingers and lose their livelihood. Yeah, I mean, that would not be good, but we're insured for that, so just in case. But yeah, and so really it is, it's about teaching people how to build cultures like this at the salons that they are influenced over. What it looks like to be generous with your team, what it looks like to communicate well, what it looks like to have a strong brand identity. to understand your key customer, how to speak to them, how to create an experience for them, to understand who your competitors are, do an analysis of that, and really saying, okay, where do we fit in and how do we win, to understand what's our core values as a brand. What are the five things that we stand for that are unshakable? And you know things are gonna ebb and things are gonna flow through the course of a business. That's not if, it's when, and when they do, do we align with our values, right? for the language that I've heard you say before, what are the hills we die on? And I think- The Sam Hills. What are the Sam Hills we die on? Yeah, and I think like, as a leader, the most important thing to do is establishing that for the thing you're leading. And as long as those things are in place, man, bring it on. Bring on hard times, bring on good. Those things stay aligned, right? Yeah, see, I love that because I hear what you're saying is, we're, I- I could keep growing the business. I could get more hairstylists, could get more bottom line revenue. And maybe you should do that, but you're never going to do that. But what you're saying is, I think what I'm hearing you saying is, I do have a heart to grow things. I just want to grow other people's things. And I want to try something new. Hair camp, where did you get this idea from? There's never been a thing with. hair camp before. Do hairstylists go away to other cities to have camps? The camp part is the point of difference for that experience. We learn a lot as an industry. We're always doing education, learn how to do new techniques, the latest and greatest in hair. Growing up a summer camp kid, being a part of communities that valued these experiences, and I'm not gonna lie, the things you guys are doing here at Crossroads, and I've seen the impact that camp has had, I've personally experienced that. I'm like, okay, what would it look like if we applied this to the hair industry? And yeah, it's amazing to watch it blow people's minds. I have to ask, you said the latest and greatest in the hair industry. Is there a latest and greatest? Oh, constantly. You cut the hair, you frost the hair. I mean, the trends are ever evolving. Like, give me an example. I like hearing about industries that I'm not a part of. What would be a technique for hair? So we're so driven by... It's a visual. It's visual. Here's visual. Yeah, so who leads visual culture for our society It's it's Hollywood its influencers its Instagram And so they are the ones that sort of setting the pace right the people that have the half million followers Haley Bieber last week dyed her hair brown Right. It's brunette. It's brown. We've called it that for years, but her hairstylist is now calling it cinnamon cookie butter is the color of Haley Bieber's hair Well, now what's what is tick tock, you know saying the new fall trend is right vintage burnette I saw the other day on tick tock, right? It's it's a re sort of imagining of things that we've come to recognize as As you know trends and so but that seems like branding or Remarketing that doesn't seem like a hair cutting technique. Well, then cinnamon cookie butter is a tone of brown So instead of it just being like, okay, it's brown There's a spectrum to brown. There's a spectrum to blonde. There's nuances that then define the sort of nuanced visual nature of a color or of a shape or of a cut. Similar to like anything, any other creative industry, architecture or design or you know, like words are words. Typeface is typeface, right? You type it out and it comes up on the computer screen. Well, some designer has painstakingly made. Times, or New Roman Times, right? Like, that's the, and there's a reason why every single one of those letters will look the way it does. Hair is no different. And so it's, you know, it is so informed by culture, society, what's happening, that like, there's this constant need or demand for us to sort of fit into what is the look. Is this cinnamon coconut cookie butter, is that it? So what? I'm doing the work, a baby step. And what is it again? What's it called? The thing is with these stupid names, they're so dumb. And like, whenever I hear them out loud, I'm like, So I said it right then, did I say it right? You didn't. It's cinnamon, cinnamon cookie butter. And I'm like, I throw up a little bit in my mouth every time I say it. I'm like, are we really calling it this? All right. You know, it just gets the biggest eye roll. So is cinnamon cookie butter, is the application technique the same as it would be with another color? Not always. Oh really? Yeah. What's different? I mean, we, so if you come to our color room, I'll have you on the salon. Okay. We'll do color mixing class, and I'll teach you how to mix color. All right. Right? So we work from A, the color wheel, and the values of that wheel gets put into the bowl of Goop, that is the hair color, and it's on a spectrum from green, all the colors of the rainbow, to red, okay? And... Each one of those, depending on the amount, you've seen them mixed paint, you're not sure when Williams or something like that, you see like, you're like, I ordered white, why are you putting blue in? Well, because you ordered a cool white. So it's that same concept that like, we add these tonal values to then get this result. So cinnamon cookie butter is a cool yet warm yet soft translucent brunette, right? Is what that color ultimately results in. And so yeah, I mean, there's a lot of chemistry and knowledge that comes into like pulling out the nuance. Interesting. So you can just come up with a new color combination, hopefully name it, and then people are going to want your thing. It could be, you know, frosty poop smear or something like that, anything. Right, yeah. I mean, and it'll last for about 15 minutes, right, until Hailey Bieber changes her hair again, which is going to be next week. So it's like a dog chasing its tail, right? We are a slave to trends, we help perpetuate them, we see them coming, we do them, we let them go, but it's just this constant relationship with what's happening in the world of hair. We want to sort of be immersed in that, so that way the clients leaving our chair always are on trend, and we are always sort of ahead of the game on that as a salon. So are you saying that you're sick of that or do you embrace that because that's part of what drives revenue? It's the beast of burden. It's the nature of the whole deal. I'm not sick of it I'm a little bit of a sucker for trend as I'm sitting across from you today. We're dressed quite different And so we're trying to separate. I don't know. I Got the gold chain. I got the okay All right, yeah, I would, yeah, okay, I'm not looking at you going though, that I would never wear the gold chain, I would never do that, and I would never have my shirt on. Would you ever do the tank top underneath of the shirt? I would if I was buttoning up the shirt. But you never just go straight tank top. No, that's for people who are overweight, trying to hide the fact that they're overweight. And you're not overweight, I don't get that. I'm sorry, I'm just calling it the way it is. I don't know what I'm gonna do with that later. Well, what you're not gonna do is discourage somebody who walks into your salon say hey your shirts unbuttoned You must be overweight and feel bad about yourself I don't think you look utterly off-brand of me. I mean I would know again What do I know about fashion? I know like nothing at all, but If someone's listening to this and going, oh, BT really wanted somebody who's different from them, someone who's in the haircut industry, they might have been picturing in their mind, I don't know, flamboyant, yellow polyester. I don't know what's cool in him, you know? But no, you look pretty normal to me. Great, yeah. I hope you're not offended that I said you look normal. No, I think there is a, I think that's another thing about being the dude at the business, is that you are synonymous with the brand. Probably something you can relate to. And so I think you make intentional choices to you know We we charge people a lot of money to come to high five and do what we do to their hair So there has to be this luxury Elevated element right to the brand it also needs to feel like you can trust us so there needs to be the success ability so it's that balance between I'm gonna trust this person to take care of my identity and Specifically my hair I'm gonna pay him a lot of money to do it, but I also can't feel like you know they're pretentious and above me. So there has to be relatability. So those things are intentional. You know, coming back to never cutting your hair. This was actually a powerful statement you made, and I don't even know if you remember this. I was early on in the career, you guys were giving me a shot here, and I was coming in doing Christmas fun for the staff. And we do haircuts, and we'd line them up. We'd probably, I would probably do 20 haircuts a day. I'd be here for three days. I'd probably cut 60 people's hair for Crossroads. I don't think you sat, this was years ago, I don't think you ever sat down in the chair. and I was giving you a hard time about it. I was like, why? And you said, because I don't necessarily care. Like you said earlier today, right? Great clips is for you. And you said, I also don't want to feel like I need to care. And I think you consciously have made that decision over the years to, with your identity and your personal brand, to not be preachers with sneakers. And like, and. dripping out in Gucci on stage, and like a lot of guys that are in your position have chosen, and I think that speaks to your values, which is I want to disarm people just like you do. And I think that's probably why we feel so closely aligned in our mission, which is we're doing the same thing. Yeah, that's fascinating. Do you remember that? I don't remember that. Yeah, does that sound like you? It does sound like me, and I still think about that. And I also would have not wanted to do it because everyone wanted it, and I wouldn't want to take the slot from a staff person who would really, really appreciate it. And if I think back to that, probably the only thing I would be concerned with is if you would have thought that I was devaluing your art in you. That would have been the only thing that's painful. But I was interested in getting that same thing from a different level. I was gonna ask you, because I ask myself this regularly, you talked about your appearance. Do you think that you would think about your appearance as much as you do if you weren't in the industry that you're in? I asked myself that quite a bit. I mean, I'm spending 10 hours a day in front of a mirror. Yeah. So like, what sort of trauma has that done? All right, wow. That's a whole counseling session. Wow. But I... Thinking back to sort of childhood and how much that mattered to me even then, yeah, I would say so. I'd say that's why I'm in the industry, man, because it does matter to me and it's easy for it to matter. That's cool. It doesn't plague me, you know, it's not like something I like pine over, but I'm interested in it for sure. My personal, I was going to say brand, not brand, conviction, my personal conviction, when I do what I do. I just... don't want people to think about me. It was actually very difficult to make the decision to start doing some social media promotions for maybe the aggressive life for man camp. I had to really cross over a bridge on that, because I really didn't want to do personal promotion. Now I see it as it's necessary to let people know who could be helped. But when it comes to what I wear or how I look, I want to just, I want to disappear. So I used to err too far on the other side. I never bought clothes, never, never. And people be going, I've seen that shirt dozens of times over the last 10 years. Seriously? And then, then I, and then I'm a distraction. I'm a distraction because they're going, dude, get some new clothes. On the other hand, there's people who I'm distracted by, where I'll go. I've never seen you wear the same thing twice. And it just makes you think, you're preaching. Does he have an expense account that does all that stuff? How much time in front of the mirror does he spend looking himself in the mirror? Does he strategically think about his clothes on a Tuesday? Does he, and all these things could be fine questions, but I'm saying I'm asking myself those questions when I rather would be just listening to you so you just go away. It's like Disney, they've got a color which I'm trying to find out. what color it is. Have you heard this color that Disney has invented? No. So they're always doing construction there. They have a, I think it's a blue that they have invented and they have a patent on, which to the human eye is the least noticeable color and makes everything vanish. Wow. Yeah, because they don't want people to see the construction or don't notice this over there. So whatever this color, It just gets painted that color. Just gets painted that color and it decreases the likelihood anyone's gonna notice it. Yeah. I want to do that with me. Just step out of the way. Let the stuff that matters matter. Right. Now I'm aware of my presence. I do wonder, I do think, would I work out as frequently as I do if I wasn't on stage? I don't know. I might not. But there again, I don't want to. Yeah, I don't want me being out of shape or me being in a hyper shape and having tight t-shirts on stage to just distract from it. So that's what I'm thinking anyway. I don't know how it got, how did it get into me? Cause you always do this. You artsy hairstyles people. We just start talking about ourselves. Yeah. I'm sorry. No, it's, we've created a place for that. You have? No, I, you know, I think what's interesting, clothing and hair, those are synonymous. Like that's, hair's an accessory. And so I think it's really people thinking about what statement are they making about themselves. Clothes are the same way, right? And so you just sort of laid out there, here's what you can know about Brian through what I've chose to wear. And the fact that you don't come to high five, you go to great clips, here's what we can know about Brian. And we can joke and say, oh, it's because you're cheap or it's because, you know, like. Your standard for qualities low or something like that. We won't say joke Those are both when it comes to haircuts. Yes, I am cheap. I buy a lot of other expensive shit A lot a lot but like but you know I think but then when you get to know your story who you are like a totally lines that totally makes sense. Yeah, and so That's what I love about is that it's so individual and representative of the person's individuality. I like that. And it's really cool to kind of come to that space with them and they give you permission to be like, hey, like this is the parameters we're working within, give me the best version of me, right? Don't give me the best version of like some celebrity or some Pinterest board or something like that. Give me the best version of me. I think that's what, that, cause we can take images that we see online and we can put them on people's heads. But like, it's gonna look like someone's wearing a wig. It's gonna look inauthentic. It's really how you take them and you adapt the things that are inspiring them or exciting them, and you put that on their head, that's when the magic happens, right? Because it's that sweet spot of like who they are and who they aspire to be, right? I think clothing's the same way. It's who we are, but it's also what we want people to know about ourselves. Well, I think you've already nailed it too. It depends on what industry we're in. It makes total sense that the Biebers would have to be pushing it, because that's part of their... People are looking for that every day. Right. They're scrutinizing that. I just don't think when it comes to a pastor, that people are looking for someone to push it and be on the edge and always be hip. Unless you're in LA dealing with the fashion industry. I think that's different. That's your audience. OK, last question for you. Two questions. We're done. One, now we're talking about me. I'm just curious, because I was looking at my hair this morning as I was my normal thing. I get up in the morning. I do all my stuff. I put a little sprinkle of water on my hair. I get the forming cream, make sure I get my calyx in order. If I was your client, what would you tell me? Well, I've never seen your hair longer than this. You've kept it this length for a while. So I think it would be kind of fun to grow it out a little bit. get the sides a little longer, enough to kind of push back. I'm not talking like man bun, but I think having a little bit of flow going on. Cause I know there's some curl in there, right? There is. A little bit of wave. Was when I was younger. Maybe I got more now I'm taking testosterone injections. So maybe I'll come back to it, I don't know. That might, yeah. Yeah. And I think we'd see what things look like as we let the hair grow out a little bit. I was doing that a few years ago. And then I immediately cut her off. Do you know why I immediately cut her off? Because it was just annoying the heck out of you. Sort of, but no. Someone said, oh, you're trying to be like Joel Osteen. You're like, disassociate, disassociate. I'm going to Great Clips right now. You just grab a pair of clippers and No offense, I'm Joel, he's really, really a good dude. Really, really a good dude. I don't want people to look at me thinking Joel Osteen. We're very different. God bless Joel Osteen. I do mean that. God bless. He's a good man. He does have a bit of a five head though. Well, you think I don't? No, you still got a good hairline. Oh, come on. My forehead's so big as a five head. No. I think you're more like a four and a half head. You think? Yeah. You're good. I think we could get little Patrick. Well, I got enough narcissists. I do have an I do at least have some narcissism in me. So I don't know. Maybe I'll think about that. So you think you think if I took it longer, give me some more possibility. You don't think I would look like mountain man, whatever or I mean, it's not doesn't that feel about right, you know, little mountain man, like sexy mountain man. But don't you need to put it in a little man bun? No, no, that's too far. Just a little bit of flow. a little bit of body volume. The problem is now I got more maintenance every day. You know, I get up and. And herein lies the challenge. Yeah, it does. Is cause, you know, this is, you're dialed, man. This is what you do. Yeah, I don't know, that's a good push. No, I asked you, cause I wanted some real ideas and I don't know, I need to think about that. Yeah, because what ends up happening is you put so many parameters in place that like, then we just do what you're doing now. Yeah. You know, like it's sort of. Like how big of a difference can we make if we're only allowed to have a little bit to play with, you know? The problem is I'm not like dirt over there. Dirt grows like two inches of hair a day. I'm not kidding around. Literally, his beard has gotten longer as we sat here. I'm 100% right. Like two inches a day. I'm impressed, Andrew. I'm an old man. I'm like a sixteenth of an inch a month or something like that. He's two inches a day. That's hardcore. Dirt. Yes. All right. Second and last question. What do you want to talk about that I haven't asked you? What do you think that we should talk about that we haven't talked about? I'm in an interesting phase with being an entrepreneur. You know, like, we started 13 years ago. We've put our hand to the plow with strategy and intention, and we have set the field and planted, and we have had the harvest, right? And it continues to be, you know, I feel like what we're doing is awesome. Our team. It continues to thrive and grow. We hit our goals financially with revenue and profit. If you measure us against the salons in the city, we're the top salon in the city, arguably in the Midwest. We're known throughout the country. I've got a position of influence within the industry from a leadership perspective. I would say for the first 20 years of me doing this, and really we've been a business for 13, but there's this insatiable... unquenchable hunger for just let's freaking go. And so after 13 years of owning a business, I'm to this point now where I'm like, I want my impact to continue to be big, but I want it to start to be in others. I want to get away from, it's about me growing this thing. and it's about seeing other's peoples grow. And so it's just sitting in that interesting place right now as a leader and as an entrepreneur. What to kind of do with that process, that, right? And so it's just been a good kind of introspective, existential journey right now that I'm on. When I started Crossroads and we started Crossroads way back when, which anybody who's trying to be selfless, we always struggle with I. Like you're saying we, and I do say we too, here before Crossroads started and since. So it is a we, but then there's that personal journey you go into with the I. There was a mentor of mine, early in the days of Crossroads, so I would have challenges with how to add another service, how to find the right staff, how to whatever, pay structure, whatever. And I would call him up and he would tell me what it was, I'm like, gosh, got it, perfect, yes. And then at some point I called him up and I told him my problem, told him I was dealing with. And he said, well, no one knows what you need to do better than you. And I thought, uh, okay. I guess Steve was just kind of lonely here today. And I hung up the phone and said, oh, whatever that happens. The guy's tired, whatever. Next time I called him up, same thing. I give him the problem, give him what I'm dealing with. And he says, well, no one knows that you need to do better than you. And at that point I said, I'm not calling this guy, like forget that. To me, he's just obviously checked out. What I came to realize was what he was saying was, you're now reaching a level in your organization, in the vision that God's given you, where the standard questions don't have standard answers anymore. You know, cover bands don't change the world. Now, when we go to a bar, we want to hear a cover band, because it's music we know. But that isn't that quote, quote from a mutual friend of ours, Todd Henry. Because it's the people who write the original music that actually changes the world, changes the conversation. And so early on with you, it was the basic brushstrokes of creating your art, of how do I Frost hair, what's the technique with my fingers, Ron? How do you set up a billing cell? And then eventually you get to a place where there's a handle and then it becomes like, you can't look to your right or left because now you're only in category. No one else is trying to be who you are. And now there's no standard answers because you're asking questions no one else has asked because you're doing things no one's ever done. That's where you are, Sam. It doesn't mean you're better than anybody. It just means you're getting to that sweet place where you're actually able to hear and act on the voice of God in a way that no one else is able to because you're His unique child. And He's got a unique thing for you. And everyone wants to think they're unique. You're not unique when you're 21. You're just trying to figure out basic brushstrokes of how to do your job. You get to a place where you are being faithful. Yeah, your life is going to look different, and you're going to make different decisions, like whether to expand your business or not, and instead put that energy into hair camp. So all that around to say, I'm encouraged by you, man. You're really asking the right questions, doing the right things. And I would say be true to yourself, but that's atheists can say that, and that's fine. I'm saying you're being true to the voice of God and who He's made you to be. Well done. That's exactly what I wanted you on this podcast. Yeah, that's good. Yeah. All right, so Dirt, I think we went over our time. We're about good here. Hey, folks, the reason I wanted to have Sam on isn't just because he's a good dude and he gave me a reason to have an hour with you or an hour and seven minutes, which I normally don't have. We killed two birds with one stone. I know, it's great. But also, I wanted to have another lifestyle, another occupation, to just tickle people's minds and go, oh, wow, I could make some aggressive moves in my day job. I could do some things that may be out of the norm for people who have my kind of occupation. Yes, that's why it's called the aggressive life. I don't know what your life is. I don't know where it's going. I don't know what you could be doing, but I do know this. There's other things that you could do. There are aggressive moves you could do to bless others and bless your future. Let's go after doing those. And Sam, do you have any personal information or Facebook accounts? Give yourself an advertisement here if you want. Yeah, check us out. We are always wanting to make new friends. So come to the salon and be our friend. Hi5 Salon, we're down on Race Street in Cincinnati, Ohio. Check us out on Instagram. It's at Hi5 Salon. Follow me at Sammy Lee Hills on Instagram. And yeah, we'd love to meet you. Book an appointment. Come see what we're doing. See you in a year. Yeah, I promise you. I promise you it'll be the best haircut you've ever had. There you go. And Hair Camp? Put a plug for that, how does someone get to Hair Camp? Yeah, Hair Camp, I'm moving into a consulting role with Hair Camp, so I'm now working with companies across the country, teaching them how to create experiences for their teams. Oh, cool. And there's actually some cool stuff in the works right now with that I'm pretty hyped about. So yeah, not really able to say at this point, working on some really cool next level stuff with that. Fantastic. So there you have it, folks. Let's grab a hold of your life and make it unique because it is unique. Thanks, Sam. Great having you here. We'll see you next time on The Aggressive Life. Thanks for joining us on this journey toward aggressive living. Find more resources, articles, past episodes, and live events over at bryantome.com. My new books, a repackaged edition of The Five Marks of a Man and a brand new Five Marks of a Man Tactical Guide are open right now on Amazon. If you haven't yet, leave this podcast a rating and review. It really helps get the show in front of new listeners. And if you want to connect, find me on Instagram, at Brian Tome. The Aggressive Life is a production of Crossroads Church, Cincinnati, Ohio.