Toyota Tried to Create a Tech Startup. Things Went Wrong Fast.

Toyota, the world’s biggest carmaker, launched a startup to help it become a leader in software and other cutting-edge tech. But getting a startup mentality to mesh with a decades-old automaker proved challenging. WSJ reporter River Davis joins host Zoe Thomas to explain what went wrong and how Toyota is trying to correct course.

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Toyota, the world’s biggest carmaker, launched a startup to help it become a leader in software and other cutting-edge tech. But getting a startup mentality to mesh with a decades-old automaker proved challenging. WSJ reporter River Davis joins host Zoe Thomas to explain what went wrong and how Toyota is trying to correct course.

Learn more about your ad choices. Visit megaphone.fm/adchoices