The Latitude Society - Game, Business, or Cult? (Yes.)

THE LATITUDE. 

How do you join a cult without knowing it?  

Here's how it happened to thousands of people in San Francisco just a few years ago. You're with a trusted friend; maybe on a hike, or sitting in a bar or just hanging out. Out of nowhere, your friend asks you: "Can you keep a secret?" Of course you reply that you can.  

Your friend hands you a small black sleeve, about the size of a credit card. On one side of the sleeve is a geometric pattern. On the other side, the words "Absolute Discretion".  

Inside is a security card. Printed with a website and a code. Later that night, you go to the site and enter the code.  

The website responds with: "Congratulations. You've been invited to the Latitude."  

What happens next, changes you forever.  

Let's find out why.