The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC
Sep 27, 2023, 07:45 AM
In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire head of content John Still to discuss programmatic advertising's unique place in the APAC region.
In this latest MadTech Podcast Special, MiQ's James Parker joins John Still to discuss programmatic trends in APAC, how programmatic can bolster the value of OOH and CTV, some of the region-specific challenges facing programmatic, and what to expect at ATS Singapore 2023