What Does a 'Buy' Button Really Mean in the Digital Age?

Oct 28, 2021, 06:00 PM

When you click “buy” on a digital product at Amazon or Apple, as opposed to “rent,” what do you think that means? Most folks think of it like buying a physical copy of a thing: they can sell it or pass it down to heirs. But as Aaron Perzanowski, a professor at Case Western, notes in his sit-down with Sonny Bunch, that’s not really the case: you’re just buying a license to a thing. And if that license to Amazon or Apple ends? Well, so does your access to the thing you think you “bought.” On this week’s Bulwark Goes to Hollywood, Sonny discusses the tricky nature of ownership in an increasingly digital world—and what you need to know before you click “Buy.” If you enjoy this episode, please share it with a friend!


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When you click “buy” on a digital product at Amazon or Apple, as opposed to “rent,” what do you think that means? Most folks think of it like buying a physical copy of a thing: they can sell it or pass it down to heirs. But as Aaron Perzanowski, a professor at Case Western, notes in his sit-down with Sonny Bunch, that’s not really the case: you’re just buying a license to a thing. And if that license to Amazon or Apple ends? Well, so does your access to the thing you think you “bought.” On this week’s Bulwark Goes to Hollywood, Sonny discusses the tricky nature of ownership in an increasingly digital world—and what you need to know before you click “Buy.” If you enjoy this episode, please share it with a friend!

Learn more about your ad choices. Visit podcastchoices.com/adchoices