ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids
Aug 04, 2023, 07:30 AM
ExchangeWire's Rachel Smith, Ciarán O'Kane, and John Still discuss ad spend in the UK, TV of today and tomorrow, and DoubleVerify buying Scibids.
On this week's episode of The MadTech Podcast, ExchangeWire's CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition of Scibids.