How TikTok Trends Are Disrupting American Companies

Jun 27, 2023, 07:00 AM

TikTok trends have been impacting businesses, from restaurant menu hacks to beauty product finds and fashion tips. But, going viral on the video-sharing platform can be a double-edged sword for companies. WSJ reporter Chavie Lieber joins host Julie Chang to discuss how businesses have been responding.

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TikTok trends have been impacting businesses, from restaurant menu hacks to beauty product finds and fashion tips. But, going viral on the video-sharing platform can be a double-edged sword for companies. WSJ reporter Chavie Lieber joins host Julie Chang to discuss how businesses have been responding.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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