Can big tobacco ever be a force for good? An interview PMI’s CEO Jacek Olczak

Philip Morris International is one of the world's most interesting and controversial companies. Recently, they announced their vision to exit the business of making cigarettes and enter what they describe as a 'smoke-free world'. But what pace are they moving at? And what are the risks involved?

Jacek Olczak the chief executive of Philip Morris International joins The Spectator's editor, Fraser Nelson to discuss what a smoke-free future might look like; the risks and rewards to cigarette alternatives; and why he believes big tobacco can be a force for good.