AI Could Improve Ads on Social Media, Snap CEO Says

Snapchat launched an AI chatbot recently. And as users flooded to the feature, CEO Evan Spiegel says he discovered users’ embrace of AI could improve targeted advertising. Spiegel spoke at the WSJ’s Journal House during the Cannes Lions International Festival this week. We bring you highlights from that conversation. Julie Chang hosts.

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Snapchat launched an AI chatbot recently. And as users flooded to the feature, CEO Evan Spiegel says he discovered users’ embrace of AI could improve targeted advertising. Spiegel spoke at the WSJ’s Journal House during the Cannes Lions International Festival this week. We bring you highlights from that conversation. Julie Chang hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices