Marketing & Greenwashing
Season 1, Episode 10, May 15, 2023, 12:00 AM
PK and Tom discuss how some brands may not always be as climate friendly as they make out. They explain what greenwashing is and share tricks and tips on how to spot the offenders.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.