Hotel Brand: Is Your External Image and Messaging Fake News

Hi, welcome to another Expert Insights Discussion

Today we are talking Hotel Brand

When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity.

Brand is not just about a marketing headline or a generic boilerplate, it is holistic!!

To offer their insights we are joined by 

🔹Melinda Speck from Strategic Solution Partners

Does your external image and messaging accurately reflect your culture, values and operation or is it fake news? If it is not genuine your guests will feel the disconnect when they stay, if not consciously then certainly sub-consciously.

Through the discussion Melinda shares examples of where she believes brand has been done well and what it means to adopt a holistic approach.

NB: Strategic Solution Partners are Expert Partners of Revenue Hub

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/VDEXjvguLYE

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