Patrick Kelly, ITV
Apr 28, 2023, 08:09 AM
ITV's Patrick Kelly joins Lindsay Rowntree and Rachel Smith to discuss the use of third-party cookies, the new 'Trust Calculator' from Newsworks and more.
On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and the demand for increased streaming ad options amongst US viewers.