The Unexpected Reason iPhones Dominate the Market

Apple controls more than half of the U.S. smartphone market. One big reason for that dominance isn't the company’s marketing strategy or its cool factor among young people. Instead, it's got to do with how long iPhones hang around in the market. WSJ tech columnist Christopher Mims joins host Zoe Thomas to explain.

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Apple controls more than half of the U.S. smartphone market. One big reason for that dominance isn't the company’s marketing strategy or its cool factor among young people. Instead, it's got to do with how long iPhones hang around in the market. WSJ tech columnist Christopher Mims joins host Zoe Thomas to explain.

Learn more about your ad choices. Visit megaphone.fm/adchoices