Twitter Looks for Super Bowl Win with ‘Fire Sale’ for Advertisers

Since Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend. WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Since Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend. WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers.

Learn more about your ad choices. Visit megaphone.fm/adchoices