AI Could be Key to Facebook Parent Meta’s Turnaround

Meta, the parent company of Facebook and Instagram, had one of its toughest years in 2022. It's facing fierce competition and a hit to its advertising business. But artificial intelligence that processes the company’s data to better pinpoint user interest could be about to turn that around. WSJ social-media reporter Salvador Rodriguez joins host Zoe Thomas to explain.  

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Meta, the parent company of Facebook and Instagram, had one of its toughest years in 2022. It's facing fierce competition and a hit to its advertising business. But artificial intelligence that processes the company’s data to better pinpoint user interest could be about to turn that around. WSJ social-media reporter Salvador Rodriguez joins host Zoe Thomas to explain.  

Learn more about your ad choices. Visit megaphone.fm/adchoices