The Biggest Advantage You Have When Starting Something New | Vegas Golden Knights CMO, Eric Tosi

Jan 12, 2023, 10:00 AM

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on:

[1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals

[3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas

[7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative

[13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports

Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on:

[1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals
[3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas
[7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative
[13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports

Learn more about your ad choices. Visit podcastchoices.com/adchoices