How Creative Fits Into The Fan Journey with Tyson Hutchins • BYU

From former college athlete to leading the creative department at BYU, today’s guest Tyson Hutchins has a strong voice in the digital space in college athletics. We talk about the WHY. Why is this content being created. Why do we need to change something. Why are we creating the teams social content in a certain voice. Creating with intention all comes back to strategy. 

TW: @tysonhutchins_