YouTubers’ Old Videos Could Earn Them Millions, With Strings Attached

A number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices