Rethinking the Over-50s: What Brands Need to Know

In this episode, we’re joined by Michael Clinton, author and former president of Hearst Magazines. Michael discusses his book Roar, a blueprint for taking your life in a new direction post-50, and what businesses need to know about the needs and ambitions of modern Gen X and Boomer consumers. Also joining us is Katie Baron, content director at Stylus, to bring us up to speed on the key trends that will impact retail and brand comms in 2023.