How Spotify Wrapped Does Data Collection Without Being Creepy

Spotify Wrapped is the streaming giant’s annual reveal about its users’ listening habits. It’s one of the rare times a digital platform tells its users about the data it collects on them. WSJ personal tech columnist Nicole Nguyen joins host Zoe Thomas to explain why Spotify does this and why she thinks more companies should do the same.

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Spotify Wrapped is the streaming giant’s annual reveal about its users’ listening habits. It’s one of the rare times a digital platform tells its users about the data it collects on them. WSJ personal tech columnist Nicole Nguyen joins host Zoe Thomas to explain why Spotify does this and why she thinks more companies should do the same.

Learn more about your ad choices. Visit megaphone.fm/adchoices