The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture
Episode 209, Nov 30, 2022, 09:00 AM
In this special episode, TikTok's Tamsin Vincent and TikTok Creative Lab EU's Pip Dunjay join Lindsay Rowntree to unpack key trends on the platform — Remixing, BookTok, Clear Your Mind, and Go to Search — and explain how brands have successfully leveraged them.
On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how and why trends become trends on TikTok, and take us through some of the top trends for 2022.