Streaming Takes a Page From Cable TV: the Bundle

After years of cutting the cable-TV cord, streaming customers are increasingly being offered something familiar: a bundle of programming. WSJ deputy media editor Jessica Toonkel joins host Zoe Thomas to discuss why streaming services are returning to bundles, what they offer to customers and why the “Great Rebundling” is different from your last cable-TV package.

Learn more about your ad choices. Visit megaphone.fm/adchoices

After years of cutting the cable-TV cord, streaming customers are increasingly being offered something familiar: a bundle of programming. WSJ deputy media editor Jessica Toonkel joins host Zoe Thomas to discuss why streaming services are returning to bundles, what they offer to customers and why the “Great Rebundling” is different from your last cable-TV package.

Learn more about your ad choices. Visit megaphone.fm/adchoices