Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

Welcome to another Expert Insights discussion, today we are joined again by:

🔹 Pau Siquier from mirai, one of our Expert Partners

This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing.

In the 1st video we took an overview as to why hotels should invest in Digital Marketing.

In this 2nd video we look specifically at the Lower Funnel.

What is it, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment.

Hope you enjoy the discussion👍

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 Here is the YouTube link: https://youtu.be/HzDAjsZSJLQ

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