Michelle Poole, President of Crocs on What it Takes to Build a Global Brand
On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on:
[4:34] - Why having an “icon” is a powerful for driving brand relevance
[6:39] - How inclusivity has become a major part of Crocs’ appeal for customers
[10:00] - Why choosing the right companies to partner with can make “one plus one equal three”
[16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company
Tweet me your takeaway from today’s episode @davidmeltzer
Email Me! david@dmeltzer.com
Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1
Text Me! (949) 298-2905
Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on:
- [4:34] - Why having an “icon” is a powerful for driving brand relevance
- [6:39] - How inclusivity has become a major part of Crocs’ appeal for customers
- [10:00] - Why choosing the right companies to partner with can make “one plus one equal three”
- [16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company
Tweet me your takeaway from today’s episode @davidmeltzer
Email Me! david@dmeltzer.com
Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1
Text Me! (949) 298-2905
Learn more about your ad choices. Visit podcastchoices.com/adchoices